YouTube Marketing : Its Strategy, Tips and Tools

YouTube Marketing

YouTube is a web video hosting service that lets people share their videos. Businesses and individuals use YouTube to share or find videos, including entertainment, promotions and directions. 

Like other social media channels, YouTube enables people around the world to interact, share and make contents through online communities. Your business could use YouTube to launch or develop products, express your brand's personality, monitor feedback, provide customer service and help your customers spread the word about your business. 

Some of the amazing facts of YouTube Marketing is:

*  YouTube has over 2 billion active users monthly

* YouTube is the second most popular website within the world

* 16.5% of YouTube’s web traffic comes from the US

* People watch around 1 billion hours of YouTube video content everyday

* YouTube is available in over 100 countries and 80 languages

* 89% of video marketers decide to include YouTube in their 2021 video marketing strategy.

8 Things To Recollect While Formulating A YouTube Marketing Strategy

1. Select the types of videos and determining appropriate :

Types Of Videos

Videos on YouTube are of the many types like entertainment, education, interviews, product, etc. It is important to identify which kind of videos is best fitted for your brand.

2. Keywords :

Keywords

Keywords are the key to determining the target audience and reach out to them. They should used expertly so that people can find you on the YouTube search engine.

3. Call To Action Links To Generate Leads :

Call To Action

It is necessary to include call to action links to divert traffic from your YouTube channel to website. 

4. Be Social And Interactive :

Be Social And Interactive

YouTube has become the 2nd largest social networking website within the world. It is thus important to develop a favorable social atmosphere for the brand to interact with the audience.

5. Promote Your Videos :

Promote Your Videos

It is essential for you to promote your YouTube activities on various platforms like social media (Instagram, Facebook, LinkedIn, Twitter, etc) and Google.

6. Include Testimonials :

Testimonials

Customer testimonials are important part of YouTube Marketing. It help to increase reputation as the customers trust the reviews of external entities more than the companies claims itself.

7. Collaboration with other artists and brands :

Collaboration

YouTube is large community or group with many influencers and developers involved in blogging and content creation.

8. Paid campaigns on YouTube :

Paid Campaign

Lastly, comes the paid campaigns which can help you get continuous traffic to your channel. 

Best Tools To Grow Your Channel On YouTube Marketing

1. TubeBuddy :

TubeBuddy

TubeBuddy allows you to generate thumbnails for your videos on YouTube using templates and elements so you don't need to design from scratch. It also provides you with related searches to your initial keyword so you'll dig deeper into your research.

2. Canva :

Canva

If you want to create graphics for the intros and outros of your videos, Canva has templates that you can choose from. Just select the best one and personalized it with your brand.

3. VidlQ -

VidlQ

This tool helps brands maximize their video marketing ability. Instead of the number of subscribers, VidIQ places a huge priority on metrics like tags, watch-time and social media shares.

4. BuzzSumo :

BuzzSumo

A key challenge that majority content creators are faced with is coming up with topics for his or her content. So, BuzzSumo is a solution that's tailor-made their social search feature. With this tool, you'll identify the kind of content that's currently trending on YouTube.

5. Tubics :

Tubics

Want to get more views on your YouTube videos? You need to master in SEO game. Using Tubics, you can get keyword suggestions, gain SEO insights, and obtain a real-time content analysis.

6. CoSchedule :

CoSchedule

CoSchedule helps you to create fascinating headlines using the right combination of keywords to maximize traffic to your YouTube content. So make sure to use this free tool and come up with the great headline for your YouTube videos.

7. Biteable :

Biteable

This video making tool can take your YouTube content to the subsequent level. Using this tool, you'll create animations and professional-looking videos easily.

8. Social Blade :

Social Blade

Social Blade can assist you to track statistics for your social media channels including Twitter, YouTube, Instagram and LinkedIn. Using this tool, you'll get free analytics for any brand or content creator.

YouTube Marketing Tips

YouTube Marketing Tips

#1: Make your title count :

Just like a title to a blog post, video titles can pull powerful traffic. There are two main reasons why the title is so important. First, an excellent title can instantly grab a viewer's attention. Second, once you use the appropriate keywords in your title, you are more ,likely to show up on search engines when people are searching for your topic. 

#2: Provide excellent content :

Take a while to think about your ideal viewer. What do you know that they'll find useful? "How To" videos are extremely successful because not only do they provide great values to your viewer, but also you're able to showcase your knowledge and skill, thus positioning yourself as an expert. 

#3: Include your URL in your video :

When you edit your videos, take advantage of the various editing factors. One easy factor is to add a text box how to your video. This is where you can display your website address and it's good way to get exposure.

#4: Take advantage of video's branding opportunities :

For branding purposes, have your company logo displayed striking somewhere on the screen. You can do this at all times, or during key times in your videos.

#5: Always provide as HTML link :

When you post on YouTube, the option to write down a brief description is given. Always start with the link you want to navigate your viewers to, so you don't miss this key opportunity.

#6: Go beyond YouTube :

In addition to this, make sure to always insert your video on your own websites. This will increase the amount of time people spend on your website and help grow a captive audience or viewers.

So, If you are beginners and you want to learn Digital Marketing in Varanasi, then Dizi Global Solution is the Best Institute In Varanasi. For more information, about why Dizi Global Solution is best then click on this link:

https://dizimarketinginvaranasi.blogspot.com/2021/05/best-digital-marketing-course-institute.html?m=1

You can connect to my page on Facebook, Instagram and Twitter.

Here are some links: 

 Affiliate links : https://amzn.to/3wwxJV3

  Facebook :

  1. Amazon Deals

  2. Digital Education

  Instagram : Digital Education ,   Fashionista Approach

                        

  Twitter :  @Shraddh43001956

 Google Algorithm And It's Types

Google Algorithm

If you carry on with Digital Marketing, or may be just regularly search online for information, you've possibly heard of Google Algorithms. But have you ever think what they're exactly?

In order to understand what is Google Algorithm, let's have a look that what is Algorithm? The definition is; a set of rules for solving a problem in a finite number of steps.

In the computer's language, an algorithm set the stage for the computer to perform a specific task. 

What Is Google Algorithm?

What Is Google Algorithm

Google Algorithm follow the same definition and rules of algorithm that we described earlier. Let's remind about the last time you looked for something on Google. Either you typed "Kitchen Gadget videos" or "Best Digital Marketing Institute In Varanasi", the search engine show millions of results for you to choose from.

But how did it decide which results to show you, and in what order? An Algorithm.

So, "Google Algorithm is that program utilized by Google for ranking websites on it's result pages among organic results. Theoretically, the first page or the primary page is more relevant for the query. Several factors are used by Google Algorithm to assign a rank to a page for a given query.

Types Of Google Algorithm

1. Google Panda 

Google Panda

* Launched Date : 24 February, 2011

* Harmful For : Duplicate, thin, User Generated Spam, keyword stuffing, low quality content.

* How It's Work : The main purpose of Google Panda is to take care about the 'content'. The websites which contains the unique contents are started to get on to the top position in Google search results. And the sites which have low and poor quality contents are started fell down in the ranking on Google search results. Google says that if you try to recover from panda attack then you have to remove the poor quality contents from your website/blog.

2. Google Penguin

Google Penguin

* Launched Date : 24 April, 2012

* Harmful For : Spamming or irrelevant links, link with over optimized anchor texts and low quality links.

* How It's Work : The main objectives of Google Penguin is to fight against the 'spam backlinks' using the 'black hat method'. If Penguin caught the blog/websites which uses black hat method for link building then the websites ranking will started fell down on Google Search results. Once you hit by penguin then, it is not easy to recover those blog/websites to earlier positions. If you try to recover then you have to remove those backlinks which were created by using black hat method.

3. Hummingbird

Hummingbird

* Launched Date : 22 August, 2013

* Harmful For : Low quality content, keyword stuffing, exact match keywords targeting

* How It's Work : It helps Google better interpret search query and provide results that match searcher intent. While keyword continue to be important, this algorithm makes it possible for a page to rank for a query even if it does not contain the exact words the searcher entered. This is achieved with the help of natural language processing that relies on latent processing.

4. Pigeon

Google Pigeon

* Launched Date : 24 July, 2014

* Harmful For : Poor On and Off page SEO, affects local results, NAP inconsistency

* How It's Work :  It focused towards creating more niche/topic and useful for local search results and local search results must be user friendly. This algorithm update also does more to ensure that a company's local listing is active and also correct. Be sure to check for broken links, correct phone numbers, and spelling in your Google local listing.

5. Mobile

Google Mobile

* Launched Date : 21 April, 2015

* Harmful For : lack of mobile version of the page, poor mobile usability

* How It's Work : The main objective of mobile update is to make your website responsive and mobile friendly or shifting your website from a desktop to a mobile version. In today's time, Google rank higher to those websites which are based on how fast and user friendly their mobile versions are.

6. Rank Brain 

Rank Brain

* Launched Date : 26 October, 2015

* Harmful For : Lack of query-specific relevance, shallow content and poor UX.

* How It's Work : Google says that Rank Brain was the third most important factor in the ranking algorithm along with links and content. It is a machine learning system that helps Google to understand the meaning behind queries and serve best queries. We all know that Rank Brain is part of the Hummingbird algorithm. The main objective of Rank Brain is to deliver it's search results more efficiently and accurately.

7. Medic 

Google Medic

* Launched Date : 4 May, 2018

* Harmful For : lack of authority on YMYC (Your Money, Your Life) websites, weak E-A-T(Expertise, Authority, Trust) signals

* How It's Work : The main objective of Medic update's was to emphasize and improve expertise, authority and trustworthiness of pages that have the power to affect a person's well-being and happiness. Google punished pages it perceived to have a no or low E-A-T and rewarded those websites that had a high E-A-T.

8. Bert

Google Bert

* Launched Date : 22 October, 2019

* Harmful For : Poorly written content, lack of focus, and lack of content

* How It's Work : BERT stands for Bidirectional Encoder Representations. It uses natural language processing technology to better understand search queries, interpret text, identity entities and relationships between entities. Google calls BERT "deeply bidirectional" because the contextual representations of words start "from the very bottom of a deep neural network".

So, If you are beginners and you want to learn Digital Marketing in Varanasi, then Dizi Global Solution is the Best Institute In Varanasi. For more information, about why Dizi Global Solution is best then click on this link:

https://dizimarketinginvaranasi.blogspot.com/2021/05/best-digital-marketing-course-institute.html?m=1

You can connect to my page on Facebook, Instagram and Twitter.

Here are some links: 

 Affiliate links : https://amzn.to/3wwxJV3

  Facebook :

  1. Amazon Deals

  2. Digital Education

  Instagram : Digital Education ,   Fashionista Approach

                        

  Twitter :  @Shraddh43001956

Digital marketing And Traditional marketing

What Is Traditional Marketing

Traditional Marketing

Traditional Marketing refer to that marketing methods that can be used without the internet. These are the methods that have been around for decades and are typically used less often now. With traditional marketing methods, the company must wait for weeks or months to get the result. Common traditional marketing methods include: 

* Directly mailed postcards, coupons and informational packets.
* Television or radio commercials.
* Newspaper or Magazine ads.
* Billboards and fliers. 
* Telephone calls and text notifications.

Pros Of Traditional Marketing

Pros and Cons of Traditional Marketing

• More Memorable: Seeing something in real world instead of on your phone is more likely to be remembered. So, traditional marketing is much more memorable as compared to that of digital marketing.

• Printed marketing materials are more permanent: In traditional marketing, printed marketing materials are more permanent and effective as compare to that of digital marketing.

• Impactful and straightforward to understand: A visually bold billboard or a striking TV commercial may be a normal a part of most people's day to day lives.

Cons Of traditional Marketing

• More difficult to measure campaigns: There are ways to measure the traditional marketing campaigns such as brand trackers but it is most difficult to measure.

• Often Expensive: In traditional marketing, business may have to target broader audience for this they may have to spend huge cost on TV advertisement, radio advertisement, etc.

What Is Digital Marketing

Digital Marketing

Digital Marketing refers to the marketed related work that a a business does with the help of internet or an electronic device such as a mobile phone. Simply, digital marketing is using digital channels such as websites and social media as tools for marketing communication. 

Some aspects of Digital Marketing are: 

1. Search Engine Optimization (SEO)

2. Pay Per Click (PPC)

3. Content Marketing

4. Email Marketing

5. Social Media Marketing (SMM)

6. Website Design, etc.

Pros Of Digital marketing

Pros And Cons Of Digital Marketing

• More Options for engagement: Through social media channels you'll easily see what your audience think about your brand and marketing efforts.

• Easy to measure your campaigns: Through digital marketing you can easily measure your campaigns. Common tools are Google Analytics, HubSpot, etc.

• Makes clever targeting possible: Through digital marketing you can easily target your audience and inducing them by creating relevant and trendy content, advertising, etc.

Cons Of Digital Marketing

• Less permanent: Digital Marketing efforts like Google ads, banners, or social media ads can have temporary character. If your target audience scroll to the next page your ad will be gone from the screen.

• Constantly Evolves: Each channel usually require its own specialist from search engine marketing to social media, each channel requires a pro to get the best assistance or profit.

Difference Between Traditional Marketing And Digital Marketing

Traditional And Digital Marketing

1. Target Audience:

In traditional marketing is easy to reach out to local audience.

Digital Marketing allows you to reach the targeted audience globally from everywhere the planet.

2.Customer Interaction:

Very less interaction is involved in traditional marketing because promotion medium are not flexible.

On the other hand digital marketing offers numbers of digital platforms to the customers like social networking sites, e-commerce websites, etc.

3.Marketing Cost:

Traditional marketing is dear because it involves printing, radio or TV advertisements which costs more to the corporate .

Digital marketing is a smaller amount costly than the normal marketing method as everything is online and therefore the use of social websites doesn't cost more.

4.Marketing Analysis:

With traditional marketing methods, the corporate must await weeks or months to urge the result.

On the opposite hand digital marketing gives quick results and thus it's easy to urge the important time marketing results.

5.Communication:

Traditional marketing involves one way communication as the marketing medium are quite rigid.

On the other hand digital marketing promotes two-way communication and thus helps to satisfy the customer.

6. Interruptions:

In traditional marketing, customers cannot skip the ads, as they're sure to see them.

but in digital marketing, customers can avoid or skip the ads in which they were not interested.

7. Brand building :

Traditional marketing is not good for brand building.

But digital marketing is efficient and fast for brand building.

8. Involvement :

Traditional Marketing include T.V. advertisement, radio, Banner ads, broadcast, etc.

Digital marketing include Search engine Optimization, Content Marketing, Email marketing, etc.

So, If you are beginners and you want to learn Digital Marketing Course In Varanasi, then Dizi Global Solution is the Best Institute In Varanasi. For more information, about why Dizi Global Solution is best then click on this link:

https://dizimarketinginvaranasi.blogspot.com/2021/05/best-digital-marketing-course-institute.html?m=1

You can connect to my page on Facebook, Instagram and Twitter.

Here are some links: 

 Affiliate links : https://amzn.to/3wwxJV3

  Facebook :

  1. Amazon Deals

  2. Digital Education

  Instagram : Digital Education ,  Fashionista Approach, 

                        

  Twitter :  @Shraddh43001956

 

  The Complete Guide To PPC Marketing

Pay Per Click (PPC)

Internet marketing means performing marketing activities such as advertising, social media marketing, influencer marketing, etc. with the use of the search engine in order to make direct sales. PPC is one of the most effective features of digital marketing. It is also known as Cost Per Click, Cost Per Impression, Cost Per Action, etc. 

More payment give rise to increase in the total number of clicks. PPC is considered as powerful tool of advertising as it helps in turning traffic towards search engine. With use of PPC advertising, traffic will increases more towards website. PPC marketing is easier and also cost efficient. 

Now the question arises in our mind is that what exactly is PPC? So, PPC (Pay Per Click) is a form of online advertising where you only pay for each time a user clicks on an advert that takes you through to your site. In order to make the search easy for advertisement, company need to make effective keywords. As with the use of the keywords their ads get an effective rank and searched easily. 

How PPC Helps Your Business?

Benefits Of PPC

Branding is very important to make any business grow. It makes people recognize you and also build trust easily. It you'll advertise your products and services, it's obvious that it will create awareness about you in massive population. 

So, to all the strategies PPC is the answer that is helpful in branding all the services and products of particular business to grow and flourish. With use of PPC advertising, traffic will increases more towards website. More payment give rise to increase in the total number of clicks. PPC is considered as powerful tool of advertising as it helps in turning traffic towards search engine.

 Additional Rules For Preparing PPC Ads

PPC Ads

Some of the  following additional rules for preparing PPC ads are :

* 25 characters are allotted for the heading for the PPC ads.

* 35 characters are allotted for the purpose of description of the PPC ads.

* 25 characters are allotted for displaying URL of the PPC Ads.

* 1024 characters are allotted for the displaying the URL destination of the PPC ads.

Steps In PPC (Pay Per Click) Work

Pay Per Click

1. Website analysis - Website analysis is very useful before starting any PPC Campaign on that website. It is important to make sure that the website has not got any problems. Such as:

* Irrelevant Content                                   * Irrelevant Keywords

* Navigation Problem                                * Slow loading speed

2. Keywords Research - There are four match types of keywords search:

* Broad Match                                          * Exact Match

* Phrase Match                                         * Negative Keywords

3. Campaign - A set of ads groups (ads, keywords and bids) that share a budget, location targeting, and other settings.

4. Ad Group - A set of keywords, ads, and bids that is a key part of how your account is organized. Each ads campaign is made up of one or more ad groups.

How Does Google Determine Which Ads Is Shown Where?

PPC (Pay Per Click)

Once you are entered into the auction, Google considered at two key factors to determine where your ad ranks:  a) your maximum bid     b) your quality score.

                      AD RANK  =    CPC BID  X  QUALITY SCORE

Ad Rank - The best combined CPC bid  x Quality Score gets the best position.

CPC Bid - This is the maximum bid you specify for your keyword.

Quality Score - This is the metric to determine how relevant and useful you ad is to the user (components are CTR, relevance and landing page). The higher your quality score, the better your ads rank.

How PPC Advertising Boost Sales?

How PPC Advertising Boost Sales

1. Search - A user types search query.

2. Impression - The query matches to the campaign's keywords in an ad delivery and bidding platform and an ad is served based on the match.

3. Cost Per Click - The user clicks on the ad and the advertiser charged a fees.

4. Click Through Rate - The percentage of impressions that become clicks is known as Click Through Rate. This affects quality score and ad rank.

5. Conversion - The click directs the user to a landing page if they perform the desired action on the page (fill out a form. download a brochure, make a phone calls, etc) they have converted.

6. Cost Per Lead - If the keyword bid was $1 per click and it took 100 clicks to get a lead, the cost per lead is $100.

7. Lead To Sale - If the sale mechanism can be tracked electronically a lead to sale rate can be determined. Higher-quality leads generate a better lead to sale rate.

So, If you are beginners and you want to learn Pay Per Click (PPC) in digital marketing course in Varanasi, then Dizi Global Solution is the Best Institute In Varanasi. For more information, about why Dizi Global Solution is best then click on this link:

https://dizimarketinginvaranasi.blogspot.com/2021/05/best-digital-marketing-course-institute.html?m=1

You can connect to my page on Facebook, Instagram and Twitter.

Here are some links: 

 Affiliate links : https://amzn.to/3wwxJV3

  Facebook :

  1. Amazon Deals

  2. Digital Education

  Instagram : Digital Education ,  Fashionista Approach, 

                        

  Twitter :  @Shraddh43001956

SEO Basics : A Guide To Beginners

Search Engine Optimization

 In today's competitive market SEO is more important than ever. Search Engine serves millions of users per day looking for an answers to their questions or for solutions to their problems. If you have a website, blog or newsletter, SEO can help your business grow and meet the business objectives. Now, the question arises that what is SEO?

Search Engine Optimization(SEO) refers to as a technology where a website ranks in an organic way and appears in the SERP(Search Engine Result Page) to increase the appearance of the website. SEO is a technique for designing and developing a website to rank on first page of Google. A study have proved that SEO can boost the number of visitors on your website by 400% and customer conversions by 100%. 

Let's understand this concept with example:

Suppose, you wish to buy a "black denim shirt". You decide to look it online. You type 'buy black denim shirt online' in the Google search engine bar. What happens next? A race has begun!!

Now all the e-commerce websites will be fighting to get listed in the SERP for the search you made. Now you visit first page, second page, maybe third page.... Now what happens to those sites that were not on the top of the 5 pages , then loose out customers, traffic and conversions. So, the only solution for these websites are SEO.

Goals Of SEO

Goals of SEO

The two main goals of SEO are:

1. It help you to understand what customers are searching for online so that you can create high-quality content to satisfy their intent.

2. It help you to create a website that search engines can find, index, and understand its content.

Types Of SEO

Types of SEO

SEO is of two types:

1. On Page SEO 

On page SEO is done on every page of the website. It includes those changes that we make to our website or on the lines of which we develop a website, that make it search engine friendly. Techniques that comes under it are:

* Original and relevant content

* Meta tags

* Meta description

* Keyword density

* Sitemaps

* Image SEO

* URL structure

2. Off Page SEO

Off page SEO deals with attracting visitors through other websites, that are good and reliable. In off page SEO, we do not work on our website. Techniques that comes under it are:

* Back linking

* Forum posting

* Social bookmarking

* Search Engine Submission

* Link exchange

* Photo Sharing

How Search Engine Optimization (SEO) Works?

How SEO Works

In this blog, let's learn how SEO works:

1. Crawling

Process of fetching of the webpages linked to a website through a software called crawler (or Googlebot, in case of Google). Whenever we make a page, Google crawls it.

2. Indexing

After crawling is done, Google stores the information of the page in the database.

3. Processing

When a search request comes, the search engine processes it, i.e,  it compares the search string in the search request with the indexed pages in the database.

4. Calculating Relevancy

It is likely that more than one page contains in search string, so the search engine starts calculating the purpose of each of the pages in its index to the search string.

5. Retrieving Results

The last step in search engine activities is retrieving (or recoup) the best matched results. Basically, it is nothing more than simply displaying them in the browser.

Why SEO is Important?

Why SEO is important for business?

In today's era, SEO marketing is more than ever. In today's world, where all major businesses have gone online. If your website is not listed among the top few pages of search results, your business can suffer major issue. SEO is important because:

1. SEO enables you to not only get listed on SERP (Search Engine Result Page) but also enlarge your business.

2. The majority of search engine users are more likely to choose one of the top websites in the search engine so to take advantage of this and reach visitors to your website, you need to rank as higher as possible.

3. SEO is not only about search engines but good SEO practices improve the user experience and convenience of a website.

4. SEO can put you in front of the competition. If two websites are selling the same thing, the search engine optimization website is more likely to have more customers and make more sales.

5. SEO makes the website easy to crawl and index.

6. SEO helps you in the social promotion of the website.

Conclusion

SEO is the best tool to opt keeping in mind a long time strategy. Marketers are spending more on SEO, which means more competition in the market. In SEO, content is the soul, the king of digital marketing. Therefore, making yourself unique and different from the crowd is still the major factor to rank high. 

So, If you are beginners and you want to learn SEO in digital marketing course in Varanasi, then Dizi Global Solution is the Best Institute In Varanasi. For more information, about why Dizi Global Solution is best then click on this link:

https://dizimarketinginvaranasi.blogspot.com/2021/05/best-digital-marketing-course-institute.html?m=1

You can connect to my page on Facebook, Instagram and Twitter.

Here are some links: 

 Affiliate links : https://amzn.to/3wwxJV3

  Facebook :

  1. Amazon Deals

  2. Digital Education

  Instagram : Digital Education ,   Fashionista Approach

                        

  Twitter :  @Shraddh43001956