SEO Basics : A Guide To Beginners
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| Search Engine Optimization |
In today's competitive market SEO is more important than ever. Search Engine serves millions of users per day looking for an answers to their questions or for solutions to their problems. If you have a website, blog or newsletter, SEO can help your business grow and meet the business objectives. Now, the question arises that what is SEO?
Search Engine Optimization(SEO) refers to as a technology where a website ranks in an organic way and appears in the SERP(Search Engine Result Page) to increase the appearance of the website. SEO is a technique for designing and developing a website to rank on first page of Google. A study have proved that SEO can boost the number of visitors on your website by 400% and customer conversions by 100%.
Let's understand this concept with example:
Suppose, you wish to buy a "black denim shirt". You decide to look it online. You type 'buy black denim shirt online' in the Google search engine bar. What happens next? A race has begun!!
Now all the e-commerce websites will be fighting to get listed in the SERP for the search you made. Now you visit first page, second page, maybe third page.... Now what happens to those sites that were not on the top of the 5 pages , then loose out customers, traffic and conversions. So, the only solution for these websites are SEO.
Goals Of SEO
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| Goals of SEO |
The two main goals of SEO are:
1. It help you to understand what customers are searching for online so that you can create high-quality content to satisfy their intent.
2. It help you to create a website that search engines can find, index, and understand its content.
Types Of SEO
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| Types of SEO |
SEO is of two types:
1. On Page SEO
On page SEO is done on every page of the website. It includes those changes that we make to our website or on the lines of which we develop a website, that make it search engine friendly. Techniques that comes under it are:
* Original and relevant content
* Meta tags
* Meta description
* Keyword density
* Sitemaps
* Image SEO
* URL structure
2. Off Page SEO
Off page SEO deals with attracting visitors through other websites, that are good and reliable. In off page SEO, we do not work on our website. Techniques that comes under it are:
* Back linking
* Forum posting
* Social bookmarking
* Search Engine Submission
* Link exchange
* Photo Sharing
How Search Engine Optimization (SEO) Works?
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| How SEO Works |
In this blog, let's learn how SEO works:
1. Crawling
Process of fetching of the webpages linked to a website through a software called crawler (or Googlebot, in case of Google). Whenever we make a page, Google crawls it.
2. Indexing
After crawling is done, Google stores the information of the page in the database.
3. Processing
When a search request comes, the search engine processes it, i.e, it compares the search string in the search request with the indexed pages in the database.
4. Calculating Relevancy
It is likely that more than one page contains in search string, so the search engine starts calculating the purpose of each of the pages in its index to the search string.
5. Retrieving Results
The last step in search engine activities is retrieving (or recoup) the best matched results. Basically, it is nothing more than simply displaying them in the browser.
Why SEO is Important?
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| Why SEO is important for business? |
In today's era, SEO marketing is more than ever. In today's world, where all major businesses have gone online. If your website is not listed among the top few pages of search results, your business can suffer major issue. SEO is important because:
1. SEO enables you to not only get listed on SERP (Search Engine Result Page) but also enlarge your business.
2. The majority of search engine users are more likely to choose one of the top websites in the search engine so to take advantage of this and reach visitors to your website, you need to rank as higher as possible.
3. SEO is not only about search engines but good SEO practices improve the user experience and convenience of a website.
4. SEO can put you in front of the competition. If two websites are selling the same thing, the search engine optimization website is more likely to have more customers and make more sales.
5. SEO makes the website easy to crawl and index.
6. SEO helps you in the social promotion of the website.
Conclusion
SEO is the best tool to opt keeping in mind a long time strategy. Marketers are spending more on SEO, which means more competition in the market. In SEO, content is the soul, the king of digital marketing. Therefore, making yourself unique and different from the crowd is still the major factor to rank high.
So, If you are beginners and you want to learn SEO in digital marketing course in Varanasi, then Dizi Global Solution is the Best Institute In Varanasi. For more information, about why Dizi Global Solution is best then click on this link:
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