Mobile Marketing : Its Types, Strategy And Trends
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| Mobile Marketing |
Mobile marketing is the next biggest thing in the marketing world. In the past decade, mobile advertising has grown enormously and is assure to overtake desktop advertising in total dollars spent.
Just think about your Internet use. Do you use your phone or computer more to research, watch medias, pay bills? Most people at this point use their smartphones more. More and more sales are being initiated from mobile, so it is a vital part of any marketing strategy.
Before we get any forward we need to answer an important question i.e, What is Mobile Marketing?
Mobile marketing is marketing on or with a mobile device, such as a smartphones. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.
Mobile marketing is an important part of the puzzle when it comes to making out any short-term or long-term marketing plan. From email, to PPC, search engine optimization (SEO), Content marketing, and social media marketing, there is a mobile marketing channels to reach every part of your audience where they are most comfortable.
Why Mobile Marketing Is Important?
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| Why Mobile Marketing Is Important? |
After discussing "what is mobile marketing", it is also important to discuss why mobile marketing is important. As mentioned in the starting of this article, the move to mobile internet use has been enormous, and consumers are spending an increasing amount of time on their mobile devices. Some of the facts which show the importance of mobile marketing are:
* By 2025, 72.8% of all internet traffic will come from smartphones alone
* There are 5x as many mobile phones in the world in comparison to PCs
* 70% of shoppers are more likely to shop from a website that is suitable with mobile devices.
* 84% of Millennials are more likely to use mobile payments if loyalty rewards and discounts are automatically applied.
* 64% of mobile marketers said that mobile apps are their top priority to enhance the customer experience and drive customer loyalty
* 84% of users regularly check their smartphones within 15 minutes of waking up.
Types Of Mobile Marketing
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| Types Of Mobile Marketing |
1. SMS Marketing : It stands for Short Message Services, also known as text. While SMS is compatible with all phones in the world. SMS campaigns are easily perceived to be quite spammy. However, with a little creativity, this often slight solution might be worthy of your attention.
2. MMS Marketing : It stands for Multi Media Services. It includes objects such as images, videos and objects. MMS might be a good, relatively inexpensive solution to reach a wide array of audiences.
3. Mobile Applications : It browse web services like world wide web using mobile devices. It is easier for user to interact information and various services. Designed for smartphone users, mobile applications immediately limit your target audience.
4. Location Based Marketing : It is also known as geo location marketing. It is a use of real time data engage with the user in real time location. Location based services currently receive everyone attention. This offers great potential for any company that wish to play into this combination.
5. QR Code : It stands for Quick Response, is a type of barcode. It can be scanned using smartphones or QR scanners.
6. Voice Mail : It is an digital recorded voice messages, integrated on internet, allow users to receive voice messages from computers, smartphones and tablets.
Mobile Marketing Strategy
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| Mobile Marketing Strategy |
Now that we have looked at “what is mobile marketing” and the importance it has in the industry, we’ll look at the strategy of mobile marketing. For marketers, this is one of the most important ingredient of mobile marketing. These includes:
1. Business Goals : The first step in defining your mobile marketing strategy is deciding your business goals. This can be the goals for a particular campaign, or more general. Goals should be specific as possible.
2. Your Target Audience : Who are your end users? What are their personas, what pain points do they have, what are they enthusiastic about? These are some of the mobile marketing strategy query you’ll want to ask. This will make you understand where and when your messaging should target them.
3. Your USP(Unique Selling Property) : Understanding what makes you different, or where your advantages lie, is a critical part of any marketing strategy. Mobile companies succeed on this technique.
4. Messaging : We recommend focusing on one key message for your target audience. This has to be more relevant for them and must make sure that your message stands out.
5. The Channels : If your product is a financial news apps, then your users are more likely to respond to a sophisticated message on a financial news mobile website, than video ads of cats on Snapchat.
6. ASO (App Store Optimization) : Most mobile apps are sold out of one the two big app stores, Google Play and Apple’s App Store. At some point, your user is going to land on your App store results page, and this is your once in a lifetime opportunity to convert them and ensure that they downloaded or installed your apps.
5 Mobile Marketing Trends In 2021
Here is a list of top mobile marketing trends you can use to get an idea of how you can reach your customers in a new and creative way. These are :
1. Voice Search :
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| Voice Search |
According to Google, 20% of all searches right now are voice. Many firms said that by the end of this year 50% of all online searches will be voice-based. The reason is quite simple actually. It is an powerful and extremely simply way of getting the information you need.
2. Social Commerce :
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| Social Commerce |
It is estimated that 4.50 billion people use social media and that number is growing every year. The power of social media in marketing has already been proven in many ways. The latest features and updates make it possible for consumers to purchase a products within the social network.
3. Mobile Payment :
Launching digital wallets like Google Pay or Apple pay has set new trends for many technological giants. Mobile payments brings advantage to both customers and businesses. It’s much faster than taking a card out of a wallet. This tell us that mobile is the future of marketing.
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| Mobile Payment |
Launching digital wallets like Google Pay or Apple pay has set new trends for many technological giants. Mobile payments brings advantage to both customers and businesses. It’s much faster than taking a card out of a wallet. This tell us that mobile is the future of marketing.
4. Video Content :
A video lasting for a couple of minutes will find a wider audience than a text of a similar content. The reason is quite simple as it is more entertaining and definitely easier to consume. Experts say that by 2021 videos will account for 80% of internet traffic.
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| Video Content |
A video lasting for a couple of minutes will find a wider audience than a text of a similar content. The reason is quite simple as it is more entertaining and definitely easier to consume. Experts say that by 2021 videos will account for 80% of internet traffic.
5. AI Technology :
AI Technology has already entered in mobile marketing trends and will continue to make an affect for a long time in marketing. AI can help you with content, email marketing and social media management, so implementing it into your mobile marketing strategy would be a great step.
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| AI Technology |
AI Technology has already entered in mobile marketing trends and will continue to make an affect for a long time in marketing. AI can help you with content, email marketing and social media management, so implementing it into your mobile marketing strategy would be a great step.
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