What is Digital Marketing?
 |
| Digital Marketing |
In
the early days, digital marketing was just a new and different way to market.
But past few years, the importance of digital marketing has become wide.
Digital Marketing becomes a very integral part of every business. 90% of the
businesses believe that video marketing is crucial for the success of their
online business. Many of us know the meaning of digital marketing but those who
don’t know then let me tell you what is digital marketing?
Digital
Marketing is marketing of products or services by using electronic devices such
as computers, tablets, Smartphone, etc to engage with customers. Digital
marketing is also known as online marketing.
Let me clear this concept by
example. Suppose that if a company want to advertise his product or
services, they will not going to invest in newspaper, television, etc because
it will be much costlier to them. But if they advertise in online way then this
will be more effective for the company which saves time and less costly to
them.
Objectives Of Digital Marketing
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| Objectives of Digital Marketing |
Some of the objectives of digital marketing are :
* Reach the right audience
* To increase brand awareness
* Efficient spending on your campaign
* Increase Revenue
* Bring more traffic on your site
* To have a competition edge
* To motivate your audience to take action
* Rank your websites on Google
Digital Marketing Vs Traditional Marketing
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| Digital marketing vs Traditional marketing |
| |
| |
2. Difficult to measure target audience | 2. Easy to reach target audience |
3. Communication is delayed. | |
4. lack of real time results | 4. Instant real time results |
5. This is quite expensive | 5. This is cost-efficient |
6. Poor campaign measurement | 6. . Easy to measure and optimize campaigns |
Key Components Of Digital Marketing
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| Kinds of Digital Marketing |
There are 6 types of digital marketing :
1. Social Media Marketing - It includes platform like Facebook, Instagram, Twitter, Linkedin, etc. These platforms are used by a businesses to promote their brand by creating best content. It is a way to engage with existing customers and reach new ones.
2. Email Marketing - When we do marketing with email then it is called email marketing. It is also one of the way to earn money online. There are many benefits of email marketing such as boosting websites traffic and sales, reduced time and efforts, cost effective and many more.
3. SEO (Search Engine Optimization) - It is a marketing strategy in which businesses focus on increasing their websites ranking to increasing their traffic. "The higher your websites ranks on Google's. the more chances is to expand your brand.
4. Affiliate Marketing - Affiliate Marketing is a process of earning money or commissions every time you promote a company's products or services and makes sales.
5. PPC (Pay Per Click) - Pay Per Click is one of the most established form of digital marketing. PPC allows marketers to pay only when their Ads is clicked by an online user. It is also known Google Ads.
6. Content Marketing - Content marketing is such type of marketing that includes the creation and sharing of online materials via videos, blogs, images. social media posts, etc.
Social Media is an important part of content marketing.
Future of Digital Marketing
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| Future of Digital Marketing |
India is the second largest population of Internet users in the world. According to the research it has been recorded that by 2025, India will have close to 974.86 millions internet users. With the increase in internet users and organizations adopting digital marketing, the scope of digital marketing in future is very wide.
* About 40% of today's businesses is entirely depended on digital marketing and it is estimated that more than 90% of businesses will go digital.
* Digital goods are getting cheaper
* The numbers of people visiting Social Media is increasing every year.
* Customers wants more comfort.
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