Social Media Marketing
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| Social Media Marketing |
In today's times, social media plays a very big role in our lives. The power of social media is immense and it affects almost everyone. We can get any information, talk to anyone in any corner of the world at a fast speed through social media.
Social media is having a great impact on the youth, as they are the ones who are mostly active on social networking sites. So, what is social media?
Simply, Social Media is any form of content, created by users to be shared online via Facebook, LinkedIn, Instagram, Twitter, Pinterest, Snapchat, YouTube, etc. Content can be: Videos, audios, text or photos.
What is Social Media Marketing?
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| Social Media Marketing |
Social Media Marketing is exactly what it sounds like- using social media to market your business. It sound easy, isn't it? Well it is.
Simply, Social Media Marketing is a quick and simple way to share a business’s information such as advertising, and products or services available to consumers.
Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Instagram, Twitter, Tumblr, LinkedIn, Reddit and Pinterest, you're missing out!
If your business is small or has a limited budget, social media provides excellent opportunities.
“Don’t Use Social media to impress people; use it to impact people.”
Different Platforms of Social Media Marketing
There are numerous platforms of Social Media Marketing. Few of them are:
1. Facebook -
Facebook is the third most popular social media platform in the world after Google and YouTube. It has around 3.65 billions daily active users worldwide. It was developed on February 4, 2004 by Mark Zuckerberg with his college roommates. Using a Facebook page, you can increase your brand value and social media presence for your business. If you used Facebook properly, it can help you find new leads and clients.
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Facebook is the third most popular social media platform in the world after Google and YouTube. It has around 3.65 billions daily active users worldwide. It was developed on February 4, 2004 by Mark Zuckerberg with his college roommates. Using a Facebook page, you can increase your brand value and social media presence for your business. If you used Facebook properly, it can help you find new leads and clients.
2. Instagram -
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Instagram is an also online mobile photo-sharing, video-sharing and social networking services that enables it users to take pictures and videos, and share them on different social networking platforms. Instagram was created by Kevin Systrom and Mike Krieger. It was first launched in October 2010. The services rapidly gained popularity with over 885 millions daily active users in the world. The more numbers of followers you gained, the more money you earned.
3. YouTube -
YouTube is a second most popular social media platform in the world after Google. YouTube is a video sharing website, created by three former PayPal employees in February 2005 and owned by Google since last 2006, on which users can upload, view and share videos. The company is based in San Bruno, California. Around 3.99 billions daily active users on YouTube in the world.
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| YouTube |
YouTube is a second most popular social media platform in the world after Google. YouTube is a video sharing website, created by three former PayPal employees in February 2005 and owned by Google since last 2006, on which users can upload, view and share videos. The company is based in San Bruno, California. Around 3.99 billions daily active users on YouTube in the world.
If you want to make an earning from YouTube, then you can apply for monetization once you have hit 1,000 subscribers and 4,000 watch hours over the past day.
4. Twitter -
Twitter is a free social networking site and micro-blogging service that enables it users to send and read messages known as tweets. Twitter was developed by Jack Dorsey on March 21st, 2006. Twitter has become increasingly popular with students, policy maker, politicians and the general public. If you're a marketer, and want to reach large audiences through social media then Twitter is one of them. Around 884.10 millions of daily active users in the world.
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Twitter is a free social networking site and micro-blogging service that enables it users to send and read messages known as tweets. Twitter was developed by Jack Dorsey on March 21st, 2006. Twitter has become increasingly popular with students, policy maker, politicians and the general public. If you're a marketer, and want to reach large audiences through social media then Twitter is one of them. Around 884.10 millions of daily active users in the world.
5. LinkedIn -
LinkedIn is a tool to expand your network by setting up your own profile so that other users can find you. LinkedIn offer business accounts for those who wish to expand their networks and take advantage of more services. It was founded in 2003, and launched in May 5, 2003. Over 740 millions LinkedIn members from over 200 countries and territories across the world.
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LinkedIn is a tool to expand your network by setting up your own profile so that other users can find you. LinkedIn offer business accounts for those who wish to expand their networks and take advantage of more services. It was founded in 2003, and launched in May 5, 2003. Over 740 millions LinkedIn members from over 200 countries and territories across the world.
6. Pinterest -
Pinterest allows users to sign-up via their Facebook or Twitter accounts making it easy to share and find friends in their social networks. Pinterest had around 459 millions monthly active users. Every customers utilize Pinterest to find design ideas, plan a wedding or a party, for project ideas and much more.
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Reddit is a type of online community where users vote on content. It was founded in 2005 by Steve Huffman, Aaron Swartz and Alexis Ohanian. It is a open platform where the community can post anything. Redditor's vote on stories-up or down. Anyone can post link or open discussion on Reddit.
8. Tumblr -
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| Tumblr |
Tumblr is a blogging and social media tools that allows users to publish a short blog posts. You could also say that it is a combination of Pinterest, Instagram and Blogger. It i developed in 2007 by David Karp. People use tumblr to get their content out and known to the world. You can add text, photos, quotes, link, chats, audios and videos on tumblr.
How To Create A Social Media Marketing Strategy
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| Social Media Marketing Strategy |
To create a Social Media Marketing Strategy, you need to follows these 6 steps:
i. Determine your goals for social media - You need to align your social media marketing goals with overall goals of your business.
ii. Analyze the target audience of your brand - You must choose your target audience. After choosing the target audience, you have to learn how to work with your target audience on social media.
iii. Choose key social media platforms - There are numerous social media platforms but all of them may not suit your business. You have to use such platforms that are popular with your target demographic.
iv. Choose your brand's tone of voice - Customer interaction is very necessary for the business. The way you interact with your customers defines how they perceive your business.
v. Create an Social Media Marketing content plan - There are several types of contents, namely promotional, entertaining, educational, informative and many more.
vi. Define KPIs to measure your success - They should strongly correlate with the initial goals of your social media marketing (SMM) efforts.
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