The Complete Guide To PPC Marketing
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| Pay Per Click (PPC) |
Internet marketing means performing marketing activities such as advertising, social media marketing, influencer marketing, etc. with the use of the search engine in order to make direct sales. PPC is one of the most effective features of digital marketing. It is also known as Cost Per Click, Cost Per Impression, Cost Per Action, etc.
More payment give rise to increase in the total number of clicks. PPC is considered as powerful tool of advertising as it helps in turning traffic towards search engine. With use of PPC advertising, traffic will increases more towards website. PPC marketing is easier and also cost efficient.
Now the question arises in our mind is that what exactly is PPC? So, PPC (Pay Per Click) is a form of online advertising where you only pay for each time a user clicks on an advert that takes you through to your site. In order to make the search easy for advertisement, company need to make effective keywords. As with the use of the keywords their ads get an effective rank and searched easily.
How PPC Helps Your Business?
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| Benefits Of PPC |
Branding is very important to make any business grow. It makes people recognize you and also build trust easily. It you'll advertise your products and services, it's obvious that it will create awareness about you in massive population.
So, to all the strategies PPC is the answer that is helpful in branding all the services and products of particular business to grow and flourish. With use of PPC advertising, traffic will increases more towards website. More payment give rise to increase in the total number of clicks. PPC is considered as powerful tool of advertising as it helps in turning traffic towards search engine.
Additional Rules For Preparing PPC Ads
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| PPC Ads |
Some of the following additional rules for preparing PPC ads are :
* 25 characters are allotted for the heading for the PPC ads.
* 35 characters are allotted for the purpose of description of the PPC ads.
* 25 characters are allotted for displaying URL of the PPC Ads.
* 1024 characters are allotted for the displaying the URL destination of the PPC ads.
Steps In PPC (Pay Per Click) Work
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| Pay Per Click |
1. Website analysis - Website analysis is very useful before starting any PPC Campaign on that website. It is important to make sure that the website has not got any problems. Such as:
* Irrelevant Content * Irrelevant Keywords
* Navigation Problem * Slow loading speed
2. Keywords Research - There are four match types of keywords search:
* Broad Match * Exact Match
* Phrase Match * Negative Keywords
3. Campaign - A set of ads groups (ads, keywords and bids) that share a budget, location targeting, and other settings.
4. Ad Group - A set of keywords, ads, and bids that is a key part of how your account is organized. Each ads campaign is made up of one or more ad groups.
How Does Google Determine Which Ads Is Shown Where?
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| PPC (Pay Per Click) |
Once you are entered into the auction, Google considered at two key factors to determine where your ad ranks: a) your maximum bid b) your quality score.
AD RANK = CPC BID X QUALITY SCORE
Ad Rank - The best combined CPC bid x Quality Score gets the best position.
CPC Bid - This is the maximum bid you specify for your keyword.
Quality Score - This is the metric to determine how relevant and useful you ad is to the user (components are CTR, relevance and landing page). The higher your quality score, the better your ads rank.
How PPC Advertising Boost Sales?
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| How PPC Advertising Boost Sales |
1. Search - A user types search query.
2. Impression - The query matches to the campaign's keywords in an ad delivery and bidding platform and an ad is served based on the match.
3. Cost Per Click - The user clicks on the ad and the advertiser charged a fees.
4. Click Through Rate - The percentage of impressions that become clicks is known as Click Through Rate. This affects quality score and ad rank.
5. Conversion - The click directs the user to a landing page if they perform the desired action on the page (fill out a form. download a brochure, make a phone calls, etc) they have converted.
6. Cost Per Lead - If the keyword bid was $1 per click and it took 100 clicks to get a lead, the cost per lead is $100.
7. Lead To Sale - If the sale mechanism can be tracked electronically a lead to sale rate can be determined. Higher-quality leads generate a better lead to sale rate.
So, If you are beginners and you want to learn Pay Per Click (PPC) in digital marketing course in Varanasi, then Dizi Global Solution is the Best Institute In Varanasi. For more information, about why Dizi Global Solution is best then click on this link:
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