The Ultimate Guide To Content Marketing
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| Content Marketing |
Content is the method of presenting your information to the audience in the form of text, videos and images. It is both interactive and communication. If the site is just a parked page, then nobody will look into it. The chances to earn new customers is when you fill your website with information about your business, industry, employees and many more. So in a conclusion, when you want to start digital marketing, content is the most important part of your website.
Content marketing is the creation and distribution of digital marketing collateral with the goal of raising brand awareness, improving search engine rankings and developing audience or consumers interest. Businesses use content marketing to raise leads and enables sales by using site analytics, keyword research and targeted strategy recommendations.
Now the question arises, where to get content ideas???
➤ Chat directly with customers
➤ Talk to product, sales & success teams to extract commonly asked questions
➤ Brainstorm around the sweet spot
➤ Search out what your target persona or audience is searching for on Google
In order to understand the important of what content marketing is, is understanding why content marketing is important for your business. If you are working in the lead-based industry, website visitors can convert into your faithful customers with the way you present the content. Here are some of the major reasons for the importance of content :
✔ 60% of marketers create a minimum of one piece of content everyday.
✔ Year-over-year growth in unique site, traffic is 8 times higher for content marketing leaders as compared to followers.
✔ 57% of marketers reported custom content was their top marketing priority for 2014.
✔ Content marketing costs 62% less than traditional marketing and generates about more than 3 times as many leads.
✔ 72% of marketers think that branded content is more efficient than magazine advertisements.
How To Get Started With Content Marketing
The popular phrase "Content Is King" is the phrase most marketers are aware of, yet the importance continues to be underestimated for content marketing. About 74% of businessman said that learning how to build a content strategy is one of their greatest educational needs.
If you're in that group and have been thinking how to create a content marketing strategy for your business, we're here to help... Here are the steps for easy reference :
➜ Set up your goals :
A good starting point for your content marketing strategy plan is to set out a content marketing mission statement. A content marketing mission statement includes :
* Your target audiences
* The content you'll use to reach them
* The benefits they'll get
➜ Establish Your KPIs (Key Performance Indicators) :
The KPIs will help you know when you have attained your goals by providing milestone you can check off. You'll also have to pay attention to marketing expenditure, tracking your spending on different campaigns, and keeping an eye on the cost of bringing leads and making sales.
➜ Identify your audience :
To create content for a certain reader, you need to have a clear about who your audience is so that you can create the right content to reach them. There are three actions you need to take i.e,
* Collect demographic data
* Get customer feedback
* Create buyer personas
➜ Assess Your Current Position :
Already, many businesses have content out there. This will include content that is on your blog, as well as social media contents, videos, and so on. That's why the next step is to find out whether that content is helping you to meet your goals or not.
➜ Figure out the best content channels :
As you work through this process, you'll start to get a feel of where your audience is spending their precious time, and where you already have a successful online presence.
➜ Decide the types of content :
Next, you need to think about the types of content you need to create. Blog posts are necessary part of your content marketing, and they still deliver strong results.
➜ Choose a sustainable schedule :
It is easy to make a content marketing plan that's immensely powerful. Keep track of how long it takes you to create each piece of content, so that you can develop that time into your schedule.
➜ Create Content :
With the investigation you've already done, you'll have an idea of what type of blog post to create. Finally, start writing or creating your content. At this point, you'll have to think about how to throw back your brand's personality in the content that you write.
➜ Distribute and Market :
The next step of your content marketing strategy is distribution and marketing. That's because you won't get the accurate result your want until these are handled correctly.
➜ Measure Results :
Finally, it is the time to evaluate the success of your content marketing strategy. To do this, you will have to return to those KPIs (Key Performance Indicators) which you set at the start of the content strategy plan.
Tips For Content Marketing
1. You should make sure that your content has a clear and a measurable business goal.
2. Content marketing is all about attracting the right audience or customers. So, you should must know about your audience.
3. A good content marketer understands that their strategy must engage a content readers at any stage of the buyer's journey.
4. When you are creating content, you have two main goals: to educate and to help someone solve a problem. Only then, readers can convert and turn into regular audience or customers.
5. You must rely on Google Analytics to track your performance.
6. Personalizing your content is important. Your business doesn't own a social media site, meaning you can't personalize content there based on your followers behaviors. That's why customizing your website's content is so important.
