Digital marketing And Traditional marketing
What Is Traditional Marketing
 |
| Traditional Marketing |
Traditional Marketing refer to that marketing methods that can be used without the internet. These are the methods that have been around for decades and are typically used less often now. With traditional marketing methods, the company must wait for weeks or months to get the result. Common traditional marketing methods include:
* Directly mailed postcards, coupons and informational packets.
* Television or radio commercials.
* Newspaper or Magazine ads.
* Billboards and fliers.
* Telephone calls and text notifications.
Pros Of Traditional Marketing
 |
| Pros and Cons of Traditional Marketing |
• More Memorable: Seeing something in real world instead of on your phone is more likely to be remembered. So, traditional marketing is much more memorable as compared to that of digital marketing.
• Printed marketing materials are more permanent: In traditional marketing, printed marketing materials are more permanent and effective as compare to that of digital marketing.
• Impactful and straightforward to understand: A visually bold billboard or a striking TV commercial may be a normal a part of most people's day to day lives.
Cons Of traditional Marketing
• More difficult to measure campaigns: There are ways to measure the traditional marketing campaigns such as brand trackers but it is most difficult to measure.
• Often Expensive: In traditional marketing, business may have to target broader audience for this they may have to spend huge cost on TV advertisement, radio advertisement, etc.
What Is Digital Marketing
 |
| Digital Marketing |
Digital Marketing refers to the marketed related work that a a business does with the help of internet or an electronic device such as a mobile phone. Simply, digital marketing is using digital channels such as websites and social media as tools for marketing communication.
Some aspects of Digital Marketing are:
1. Search Engine Optimization (SEO)
2. Pay Per Click (PPC)
3. Content Marketing
4. Email Marketing
5. Social Media Marketing (SMM)
6. Website Design, etc.
Pros Of Digital marketing
 |
| Pros And Cons Of Digital Marketing |
• More Options for engagement: Through social media channels you'll easily see what your audience think about your brand and marketing efforts.
• Easy to measure your campaigns: Through digital marketing you can easily measure your campaigns. Common tools are Google Analytics, HubSpot, etc.
• Makes clever targeting possible: Through digital marketing you can easily target your audience and inducing them by creating relevant and trendy content, advertising, etc.
Cons Of Digital Marketing
• Less permanent: Digital Marketing efforts like Google ads, banners, or social media ads can have temporary character. If your target audience scroll to the next page your ad will be gone from the screen.
• Constantly Evolves: Each channel usually require its own specialist from search engine marketing to social media, each channel requires a pro to get the best assistance or profit.
Difference Between Traditional Marketing And Digital Marketing
 |
| Traditional And Digital Marketing |
1. Target Audience:
In traditional marketing is easy to reach out to local audience.
Digital Marketing allows you to reach the targeted audience globally from everywhere the planet.
2.Customer Interaction:
Very less interaction is involved in traditional marketing because promotion medium are not flexible.
On the other hand digital marketing offers numbers of digital platforms to the customers like social networking sites, e-commerce websites, etc.
3.Marketing Cost:
Traditional marketing is dear because it involves printing, radio or TV advertisements which costs more to the corporate .
Digital marketing is a smaller amount costly than the normal marketing method as everything is online and therefore the use of social websites doesn't cost more.
4.Marketing Analysis:
With traditional marketing methods, the corporate must await weeks or months to urge the result.
On the opposite hand digital marketing gives quick results and thus it's easy to urge the important time marketing results.
5.Communication:
Traditional marketing involves one way communication as the marketing medium are quite rigid.
On the other hand digital marketing promotes two-way communication and thus helps to satisfy the customer.
6. Interruptions:
In traditional marketing, customers cannot skip the ads, as they're sure to see them.
but in digital marketing, customers can avoid or skip the ads in which they were not interested.
7. Brand building :
Traditional marketing is not good for brand building.
But digital marketing is efficient and fast for brand building.
8. Involvement :
Traditional Marketing include T.V. advertisement, radio, Banner ads, broadcast, etc.
Digital marketing include Search engine Optimization, Content Marketing, Email marketing, etc.
So, If you are beginners and you want to learn Digital Marketing Course In Varanasi, then Dizi Global Solution is the Best Institute In Varanasi. For more information, about why Dizi Global Solution is best then click on this link:
You can connect to my page on Facebook, Instagram and Twitter.
Here are some links:
Affiliate links : https://amzn.to/3wwxJV3
Facebook :
1. Amazon Deals
Instagram : Digital Education , Fashionista Approach,
Twitter : @Shraddh43001956
