SEO Basics : A Guide To Beginners

Search Engine Optimization

 In today's competitive market SEO is more important than ever. Search Engine serves millions of users per day looking for an answers to their questions or for solutions to their problems. If you have a website, blog or newsletter, SEO can help your business grow and meet the business objectives. Now, the question arises that what is SEO?

Search Engine Optimization(SEO) refers to as a technology where a website ranks in an organic way and appears in the SERP(Search Engine Result Page) to increase the appearance of the website. SEO is a technique for designing and developing a website to rank on first page of Google. A study have proved that SEO can boost the number of visitors on your website by 400% and customer conversions by 100%. 

Let's understand this concept with example:

Suppose, you wish to buy a "black denim shirt". You decide to look it online. You type 'buy black denim shirt online' in the Google search engine bar. What happens next? A race has begun!!

Now all the e-commerce websites will be fighting to get listed in the SERP for the search you made. Now you visit first page, second page, maybe third page.... Now what happens to those sites that were not on the top of the 5 pages , then loose out customers, traffic and conversions. So, the only solution for these websites are SEO.

Goals Of SEO

Goals of SEO

The two main goals of SEO are:

1. It help you to understand what customers are searching for online so that you can create high-quality content to satisfy their intent.

2. It help you to create a website that search engines can find, index, and understand its content.

Types Of SEO

Types of SEO

SEO is of two types:

1. On Page SEO 

On page SEO is done on every page of the website. It includes those changes that we make to our website or on the lines of which we develop a website, that make it search engine friendly. Techniques that comes under it are:

* Original and relevant content

* Meta tags

* Meta description

* Keyword density

* Sitemaps

* Image SEO

* URL structure

2. Off Page SEO

Off page SEO deals with attracting visitors through other websites, that are good and reliable. In off page SEO, we do not work on our website. Techniques that comes under it are:

* Back linking

* Forum posting

* Social bookmarking

* Search Engine Submission

* Link exchange

* Photo Sharing

How Search Engine Optimization (SEO) Works?

How SEO Works

In this blog, let's learn how SEO works:

1. Crawling

Process of fetching of the webpages linked to a website through a software called crawler (or Googlebot, in case of Google). Whenever we make a page, Google crawls it.

2. Indexing

After crawling is done, Google stores the information of the page in the database.

3. Processing

When a search request comes, the search engine processes it, i.e,  it compares the search string in the search request with the indexed pages in the database.

4. Calculating Relevancy

It is likely that more than one page contains in search string, so the search engine starts calculating the purpose of each of the pages in its index to the search string.

5. Retrieving Results

The last step in search engine activities is retrieving (or recoup) the best matched results. Basically, it is nothing more than simply displaying them in the browser.

Why SEO is Important?

Why SEO is important for business?

In today's era, SEO marketing is more than ever. In today's world, where all major businesses have gone online. If your website is not listed among the top few pages of search results, your business can suffer major issue. SEO is important because:

1. SEO enables you to not only get listed on SERP (Search Engine Result Page) but also enlarge your business.

2. The majority of search engine users are more likely to choose one of the top websites in the search engine so to take advantage of this and reach visitors to your website, you need to rank as higher as possible.

3. SEO is not only about search engines but good SEO practices improve the user experience and convenience of a website.

4. SEO can put you in front of the competition. If two websites are selling the same thing, the search engine optimization website is more likely to have more customers and make more sales.

5. SEO makes the website easy to crawl and index.

6. SEO helps you in the social promotion of the website.

Conclusion

SEO is the best tool to opt keeping in mind a long time strategy. Marketers are spending more on SEO, which means more competition in the market. In SEO, content is the soul, the king of digital marketing. Therefore, making yourself unique and different from the crowd is still the major factor to rank high. 

So, If you are beginners and you want to learn SEO in digital marketing course in Varanasi, then Dizi Global Solution is the Best Institute In Varanasi. For more information, about why Dizi Global Solution is best then click on this link:

https://dizimarketinginvaranasi.blogspot.com/2021/05/best-digital-marketing-course-institute.html?m=1

You can connect to my page on Facebook, Instagram and Twitter.

Here are some links: 

 Affiliate links : https://amzn.to/3wwxJV3

  Facebook :

  1. Amazon Deals

  2. Digital Education

  Instagram : Digital Education ,   Fashionista Approach

                        

  Twitter :  @Shraddh43001956

 Affiliate Marketing : What It Is And How Can You Get Started

Affiliate Marketing

One of the simplest form of affiliate marketing is online marketing. It is a marketing strategy where a merchant or a business pays on affiliate for making a sale of their product or services. 

In short, Affiliate marketing is simply a marketing deal through which an e-retailer pays agreed commission to an external websites for traffic or sales generated from its referrals. It is an agreement involving two business partners where one accepts to promote the other's products or services for an agreed commission. Starting an affiliate marketing does not require huge capital, yet it is highly profitable in the long run.

Let's understand this concept by example:

Suppose you have an Amazon Affiliate A/c and your brother want to buy a new phone. Simply, you send him a link of the phone which he want to buy. When your brother click on that link and buy phone then you earn a commission from Amazon.

Who Are The Key Players In Affiliate Marketing?

Key players in affiliate marketing

There are 4 parties involved in affiliate marketing:

* Affiliates : The promoters of the product

* Product creators : The creators of the product

* Networks : The networks managing the affiliates

* Consumers : The end users of the product

You don't always require a network to become an affiliate, but the other three parties (affiliates, product creators and the consumers) form the core of an affiliate program.

8 Steps to Start A Successful Affiliate Marketing

How to start Affiliate Marketing

Following are the 8 steps to start a successful affiliate marketing:

1. Create a Website

 A website is a great place to start affiliate marketing. The quickest and the easiest way to setup a website is WordPress. A WordPress installation is the perfect start for an affiliate marketer.

2. Choosing a niche (topic)

Choosing a niche for your website is an important step. You must select that topic that you are interested or passionate about. This way will be easier to add content on your website.

3. Build content on your website

You will have to add content on your website on a regular basis. The content should be high quality and original. Ensure that content is helpful or interesting. 

4. Find Offers

Find offers that match your content. Most major online retailers have affiliate programs. Some of the most popular affiliate companies are: Amazon, eBay, LinkShare, Google, etc.

5. Add your links

These sites will gives you an affiliate links or HTML ads code to put on your site. Add the links/ads to your website. 

6. Setup a clear Call to Action for your traffic

When someone visits on your website and click on that link or ads and then buys - you earn a commission. Some affiliate offers don't even require a purchase, just an action like referral signing up for a free trial.

7. It's time to get paid

You will get paid by whatever affiliate companies you use to monetize your website. There are different payout methods and requirements on each site. 

8. Repeat what works

When you have a successful affiliate website you know what goes in making one. Now you can create another affiliate sites based on different niche (topic). Just look what worked from your first site and apply it to your second.

7 Uses Of Affiliate Marketing In 2021

Uses Of Affiliate Marketing

1. Influencer Marketing

Influencer are one of the top faces of today's affiliate marketing, all thanks to social media and sites like YouTube. Many ordinary people have become famous only because of their influencer status. If you're a business with a passionate audience, then consider influencer marketing.

2. Blogging

To implement affiliate marketing on your blogs, then include links in blog posts, or add banners, video clips, images, etc. If you have a newsletter, share your links through special offers and gifts.

3. Referral Links

When you sign up for an affiliate platform, you gain access to a personalized link, known as referral link. When customers visits on your blogs, newsletters and social media page, click on the link and make a purchase, you earn a commission.

4. Microsites

Microsites are separate from a main website and are often used to target specific audience. Brands may use them alongside other marketing efforts, like blogging, newsletter or social media.

5. Social Media Sites

Affiliate marketers can advertise on Facebook, Instagram, and other social media sites, but you must check your ads comply with the guidelines on each channel. Sharing your affiliate marketing links on social media sites could be perfect for affiliates with a large following.

6. Email lists

Despite its older origins, email marketing is still a important source of affiliate marketing income. Some affiliate marketers have email lists they can use to promote the seller's products. This method is suitable when you already have a list or share valuable content with your audience.

7. Create Videos

In today's era, people don't just like video content, but they love it. Just look at YouTube who has 3.99 billions active users. Social media sites like Facebook, Twitter, LinkedIn and  Instagram are perfect for sharing video content too. 

So, If you are beginners and you want to learn affiliate marketing in digital marketing course in Varanasi, then Dizi Global Solution is the Best Institute In Varanasi. For more information, about why Dizi Global Solution is best then click on this link:

https://dizimarketinginvaranasi.blogspot.com/2021/05/best-digital-marketing-course-institute.html?m=1

You can connect to my page on Facebook, Instagram and Twitter.

Here are some links: 

 Affiliate links : https://amzn.to/3wwxJV3

  Facebook :

  1. Amazon Deals

  2. Digital Education

  Instagram : Digital Education ,   Fashionista Approach

                        

  Twitter :  @Shraddh43001956

 Social Media Marketing

Social Media Marketing

In today's times, social media plays a very big role in our lives. The power of social media is immense and it affects almost everyone. We can get any information, talk to anyone in any corner of the world at a fast speed through social media.

Social media is having a great impact on the youth, as they are the ones who are mostly active on social networking sites. So, what is social media?

Simply, Social Media is any form of content, created by users to be shared online via Facebook, LinkedIn, Instagram, Twitter, Pinterest, Snapchat, YouTube, etc. Content can be: Videos, audios, text or photos.

What is Social Media Marketing?

Social Media Marketing

Social Media Marketing is exactly what it sounds like- using social media to market your business. It sound easy, isn't it? Well it is.

Simply, Social Media Marketing is a quick and simple way to share a business’s information such as advertising, and products or services available to consumers.

Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Instagram, Twitter, Tumblr, LinkedIn, Reddit and Pinterest, you're missing out!

If your business is small or has a limited budget, social media provides excellent opportunities. 

           “Don’t Use Social media to impress people; use it to impact people.”

Different Platforms of Social Media Marketing

There are numerous platforms of Social Media Marketing. Few of them are:

1. Facebook -

Facebook

Facebook is the third most popular social media platform in the world after Google and YouTube. It has around 3.65 billions daily active users worldwide. It was developed on February 4, 2004 by Mark Zuckerberg with his college roommates. Using a Facebook page, you can increase your brand value and social media presence for your business. If you used Facebook properly, it can help you find new leads and clients. 

2. Instagram -

Instagram

Instagram is an also online mobile photo-sharing, video-sharing and social networking services that enables it users to take pictures and videos, and share them on different social networking platforms. Instagram was created by Kevin Systrom and Mike Krieger. It was first launched in October 2010. The services rapidly gained popularity with over 885 millions daily active users in the world. The more numbers of followers you gained, the more money you earned.

3. YouTube -

YouTube

YouTube is a second most popular social media platform in the world after Google. YouTube is a video sharing website, created by three former PayPal employees in February 2005 and owned by Google since last 2006, on which users can upload, view and share videos. The company is based in San Bruno, California. Around 3.99 billions daily active users on YouTube in the world.

If you want to make an earning from YouTube, then you can apply for monetization once you have hit 1,000 subscribers and 4,000 watch hours over the past day.

4. Twitter -

Twitter

Twitter is a free social networking site and micro-blogging service that enables it users to send and read messages known as tweets. Twitter was developed by Jack Dorsey on March 21st, 2006. Twitter has become increasingly popular with students, policy maker, politicians and the general public. If you're a marketer, and want to reach large audiences through social media then Twitter is one of them. Around 884.10 millions of daily active users in the world.

5. LinkedIn -

LinkedIn

LinkedIn is a tool to expand your network by setting up your own profile so that other users can find you. LinkedIn offer business accounts for those who wish to expand their networks and take advantage of more services. It was founded in 2003, and launched in May 5, 2003. Over 740 millions LinkedIn members from over 200 countries and territories across the world.

6. Pinterest -

Pinterest

Pinterest allows users to sign-up via their Facebook or Twitter accounts making it easy to share and find friends in their social networks. Pinterest had around 459 millions monthly active users. Every customers utilize Pinterest to find design ideas, plan a wedding or a party, for project ideas and much more.

7. Reddit - 

Reddit

Reddit is a type of online community where users vote on content. It was founded in 2005 by Steve Huffman, Aaron Swartz and Alexis Ohanian. It is a open platform where the community can post anything. Redditor's vote on stories-up or down. Anyone can post link or open discussion on Reddit.

8. Tumblr - 

Tumblr

 Tumblr is a blogging and social media tools that allows users to publish a short blog posts. You could also say that it is a combination of Pinterest, Instagram and Blogger. It i developed in 2007 by David Karp. People use tumblr to get their content out and known to the world. You can add text, photos, quotes, link, chats, audios and videos on tumblr. 

How To Create A Social Media Marketing Strategy

Social Media Marketing Strategy

To create a Social Media Marketing Strategy, you need to follows these 6 steps:

i. Determine your goals for social media - You need to align your social media marketing goals with overall goals of your business.

ii. Analyze the target audience of your brand - You must choose your target audience. After choosing the target audience, you have to learn how to work with your target audience on social media.

iii. Choose key social media platforms - There are numerous social media platforms but all of them may not suit your business. You have to use such platforms that are popular with your target demographic.

iv. Choose your brand's tone of voice - Customer interaction is very necessary for the business. The way you interact with your customers defines how they perceive your business.

v. Create an Social Media Marketing content plan - There are several types of contents, namely promotional, entertaining, educational, informative and many more. 

vi. Define KPIs to measure your success - They should strongly correlate with the initial goals of your social media marketing (SMM) efforts.

You can connect to my page on Facebook, Instagram and Twitter.

Here are some links: 

 Affiliate links : https://amzn.to/3wwxJV3

  Facebook :

  1. Amazon Deals

  2. Digital Education

  Instagram : Digital Education ,   Fashionista Approach

                        

  Twitter :  @Shraddh43001956

 What is Digital Marketing?

Digital Marketing

In the early days, digital marketing was just a new and different way to market. But past few years, the importance of digital marketing has become wide. Digital Marketing becomes a very integral part of every business. 90% of the businesses believe that video marketing is crucial for the success of their online business. Many of us know the meaning of digital marketing but those who don’t know then let me tell you what is digital marketing?

Digital Marketing is marketing of products or services by using electronic devices such as computers, tablets, Smartphone, etc to engage with customers. Digital marketing is also known as online marketing.

Let me clear this concept by example. Suppose that if a company want to advertise his product or services, they will not going to invest in newspaper, television, etc because it will be much costlier to them. But if they advertise in online way then this will be more effective for the company which saves time and less costly to them.

Objectives Of Digital Marketing

Objectives of Digital Marketing

Some of the objectives of digital marketing are :

*  Reach the right audience

*  To increase brand awareness

*  Efficient spending on your campaign

*  Increase Revenue

*  Bring more traffic on your site

* To have a competition edge

* To motivate your audience to take action

*  Rank your websites on Google

Digital Marketing Vs Traditional Marketing

Digital marketing vs Traditional marketing

Traditional Marketing	Digital Marketing
1. Reach is limited	1. Reach is maximum
2. Difficult to measure target audience	2. Easy to reach target audience
3. Communication is delayed.	3. Instant Communication
4. lack of real time results	4. Instant real time results
5. This is quite expensive	5. This is cost-efficient
6. Poor campaign measurement	6. . Easy to measure and optimize campaigns

Key Components Of Digital Marketing

Kinds of Digital Marketing

There are 6 types of digital marketing :

1. Social Media Marketing - It includes platform like Facebook, Instagram, Twitter, Linkedin, etc. These platforms are used by a businesses to promote their brand by creating best content. It is a way to engage with existing customers and reach new ones. 

2. Email Marketing - When we do marketing with email then it is called email marketing. It is also one of the way to earn money online. There are many benefits of email marketing such as boosting websites traffic and sales, reduced time and efforts, cost effective and many more.

3. SEO (Search Engine Optimization) - It is a marketing strategy in which businesses focus on increasing their websites ranking to increasing their traffic. "The higher your websites ranks on Google's. the more chances is to expand your brand.

4. Affiliate Marketing - Affiliate Marketing is a process of earning money or commissions every time you promote a company's products or services and makes sales.

5. PPC (Pay Per Click) - Pay Per Click is one of the most established form of digital marketing. PPC allows marketers to pay only when their Ads is clicked by an online user. It is also known Google Ads.

6. Content Marketing - Content marketing is such type of marketing that includes the creation and sharing of online materials via videos, blogs, images. social media posts, etc.

Social Media is an important part of content marketing. 

Future of Digital Marketing

Future of Digital Marketing

India is the second largest population of Internet users in the world. According to the research it has been recorded that by 2025, India will have close to 974.86 millions internet users. With the increase in internet users and organizations adopting digital marketing, the scope of digital marketing in future is very wide. 

* About 40% of today's businesses is entirely depended on digital marketing and it is estimated that more than 90% of businesses will go digital.

* Digital goods are getting cheaper

* The numbers of people visiting Social Media is increasing every year.

* Customers wants more comfort.

If you are looking for an digital marketing institute in Varanasi, then Dizi Global Solution is the best institute for doing digital marketing which makes you a true digital marketers.

You can connect to my page on Facebook, Instagram and Twitter.

Here are some links: 

 Affiliate links : https://amzn.to/3wwxJV3

  Facebook :

  1. Amazon Deals

  2. Digital Education

  Instagram : Digital Education ,   Fashionista Approach

                        

  Twitter :  @Shraddh43001956