Mobile Marketing : Its Types, Strategy And Trends 

Mobile Marketing

Mobile marketing is the next biggest thing in the marketing world. In the past decade, mobile advertising has grown enormously and is assure to overtake desktop advertising in total dollars spent.

Just think about your Internet use. Do you use your phone or computer more to research, watch medias, pay bills? Most people at this point use their smartphones more. More and more sales are being initiated from mobile, so it is a vital part of any marketing strategy.

Before we get any forward we need to answer an important question i.e, What is Mobile Marketing?

Mobile marketing is marketing on or with a mobile device, such as a smartphones. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas. 

Mobile marketing is an important part of the puzzle when it comes to making out any short-term or long-term marketing plan. From email, to PPC, search engine optimization (SEO), Content marketing, and social media marketing, there is a mobile marketing channels to reach every part of your audience where they are most comfortable.

Why Mobile Marketing Is Important?

Why Mobile Marketing Is Important?

After discussing "what is mobile marketing", it is also important to discuss why mobile marketing is important. As mentioned in the starting of this article, the move to mobile internet use has been enormous, and consumers are spending an increasing amount of time on their mobile devices. Some of the facts which show the importance of mobile marketing are:

* By 2025, 72.8% of all internet traffic will come from smartphones alone

* There are 5x as many mobile phones in the world in comparison to PCs

* 70% of shoppers are more likely to shop from a website that is suitable with mobile devices.

* 84% of Millennials are more likely to use mobile payments if loyalty rewards and discounts are automatically applied.

* 64% of mobile marketers said that mobile apps are their top priority to enhance the customer experience and drive customer loyalty

* 84% of users regularly check their smartphones within 15 minutes of waking up.

Types Of Mobile Marketing 

Types Of Mobile Marketing

1. SMS Marketing : It stands for Short Message Services, also known as text. While SMS is compatible with all phones in the world. SMS campaigns are easily perceived to be quite spammy. However, with a little creativity, this often slight solution might be worthy of your attention.

2. MMS Marketing : It stands for Multi Media Services. It includes objects such as images, videos and objects. MMS might be a good, relatively inexpensive solution to reach a wide array of audiences.

3. Mobile Applications : It browse web services like world wide web using mobile devices. It is easier for user to interact information and various services. Designed for smartphone users, mobile applications immediately limit your target audience.

4. Location Based Marketing : It is also known as geo location marketing. It is a use of real time data engage with the user in real time location. Location based services currently receive everyone attention. This offers great potential for any company that wish to play into this combination.

5. QR Code : It stands for Quick Response, is a type of barcode. It can be scanned using smartphones or QR scanners.

6. Voice Mail : It is an digital recorded voice messages, integrated on internet, allow users to receive voice messages from computers, smartphones and tablets.

Mobile Marketing Strategy

Mobile Marketing Strategy

Now that we have looked at “what is mobile marketing” and the importance it has in the industry, we’ll look at the strategy of mobile marketing. For marketers, this is one of the most important ingredient of mobile marketing. These includes:

1. Business Goals : The first step in defining your mobile marketing strategy is deciding your business goals. This can be the goals for a particular campaign, or more general. Goals should be specific as possible.

2. Your Target Audience : Who are your end users? What are their personas, what pain points do they have, what are they enthusiastic about? These are some of the mobile marketing strategy query you’ll want to ask. This will make you understand where and when your messaging should target them.

3. Your USP(Unique Selling Property) : Understanding what makes you different, or where your advantages lie, is a critical part of any marketing strategy. Mobile companies succeed on this technique.

4. Messaging : We recommend focusing on one key message for your target audience. This has to be more relevant for them and must make sure that your message stands out.

5. The Channels : If your product is a financial news apps, then your users are more likely to respond to a sophisticated message on a financial news mobile website, than video ads of cats on Snapchat.

6.  ASO (App Store Optimization) : Most mobile apps are sold out of one the two big app stores, Google Play and Apple’s App Store. At some point, your user is going to land on your App store results page, and this is your once in a lifetime opportunity to convert them and ensure that they downloaded or installed your apps.

5 Mobile Marketing Trends In 2021

Here is a list of top mobile marketing trends you can use to get an idea of how you can reach your customers in a new and creative way. These are :

1. Voice Search : 

Voice Search

According to Google, 20% of all searches right now are voice. Many firms said that by the end of this year 50% of all online searches will be voice-based. The reason is quite simple actually. It is an powerful and extremely simply way of getting the information you need.

2. Social Commerce : 

Social Commerce

It is estimated that 4.50 billion people use social media and that number is growing every year. The power of social media in marketing has already been proven in many ways. The latest features and updates make it possible for consumers to purchase a products within the social network.

3. Mobile Payment :

Mobile Payment

Launching digital wallets like Google Pay or Apple pay has set new trends for many technological giants. Mobile payments brings advantage to both customers and businesses. It’s much faster than taking a card out of a wallet. This tell us that mobile is the future of marketing. 

4. Video Content :

Video Content

A video lasting for a couple of minutes will find a wider audience than a text of a similar content. The reason is quite simple as it is more entertaining and definitely easier to consume. Experts say that by 2021 videos will account for 80% of internet traffic.

5. AI Technology :

AI Technology

AI Technology has already entered in mobile marketing trends and will continue to make an affect for a long time in marketing. AI can help you with content, email marketing and social media management, so implementing it into your mobile marketing strategy would be a great step.

So, If you are beginners and you want to learn Digital Marketing in Varanasi, then Dizi Global Solution is the Best Institute In Varanasi. For more information, about why Dizi Global Solution is best then click on this link:

https://dizimarketinginvaranasi.blogspot.com/2021/05/best-digital-marketing-course-institute.html?m=1

You can connect to my page on Facebook, Instagram and Twitter.

Here are some links: 

 Affiliate links : https://amzn.to/3wwxJV3

  Facebook :

  1. Amazon Deals

  2. Digital Education

  Instagram : Digital Education ,   Fashionista Approach

                        

  Twitter :  @Shraddh43001956

Everything You Need To Know About Email Marketing

Email Marketing

In the world of digitalization, first we need to understand the broadly used concept of email marketing. If you want to grow your brand or sell your stuff, email marketing is one of the most trendy tools for marketing campaign. Email marketing is used to promote or advertise your business through email where you can approach thousands of customers with a single click. You can use several ways to send email marketing. It also allow you to monitor the results of your email campaigns on the real time basis. Senders and receivers can communicate directly with each other through email marketing. 

Email marketing is the life blood of any business. If you don't have a solid email marketing strategy, then you you can't get achievement through email marketing. Email isn't going anywhere and is still one of the best method to move a lead to a prospect : a prospect to a buyer and a buyer to a consistent customer.

To be a successful sender you need to sending: 

✔  the right message,

✔  to the right person, 

✔ at the right time,

✔ with the right frequency.

It's best to learn how to do email marketing before launching your email campaign. This way you'll get better results and avoid tricky problems. So hang tight while we teach you.

Why Email Marketing Is Important?

Email Marketing

Email marketing is a form of marketing that can market the customers on your email list aware of new products, discounts, and other services. Here, some facts are given which make more clear to you that why you should use email marketing :

▸  80% of content marketers use email marketing.

▸  55% of companies generate more than 10% of sales from email.

▸ 42% of businessman say that email is one of the most effective lead generation channels.

▸ 88% of marketers say email marketing is bringing them a positive ROI. It's almost impossible to beat email ROI (Return On Investment).

▸  70% of consumers have made a purchase online as a result of an email marketing messages.

▸In 2019, there were 3.9 billions global email users.

I think that now you have understand that email marketing is the most important part for your business growth. If your business have not an email marketing strategy means that you are missing out on sales opportunities and the chance to strengthen ties with customers.

 

How To Do Email Marketing?

Email Marketing

To get started with email marketing, you need to follow these steps:

1. Choose an email service provider or email marketing software from the list given below and sign up 

2. Collect contacts via opt-in forms to grow your email list

3. Create your initial email templates

4. Create your welcome email series. A welcome email is an automated message send  to new customers and subscribers

5. Use one of the best grammar checkers to make sure your content is free of errors

6. A/B test your subject lines to improves open rates

7. Preview your email on the platform to ensure it looked across all devices

8. Schedule and send your email at the best time

9. Review your email analytics to improve your engagement

7 Best Email Marketing Tools Every Marketers

 Should Know

The following top 7 list is the result of hundreds of hours of research, that I hope will help you in choosing the perfect email marketing software for you:

1. ActiveCampaign - 

ActiveCampaign

It is one of the most popular email marketing tools with over 130,000 small business customers. Our survey interviewee using Active Campaign were strongly positive about it - and it was one of the most likely tools that businesses of all sizes were likely to move to. ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create great customer experiences.

2. ConvertKit - 

ConvertKit

ConvertKit is a relatively simple email marketing tool used almost completely by bloggers and online course instructors to develop their personal brands. If you're a creator and you need a simple tool to serve your audience with regular content, then this is best tool for you. Convertkit helps you to serve your audience with regular content, then this is best tool for you. ConvertKit helps you to promote or boost your latest project and collect subscribers with beautiful landing pages, sign up forms, and link pages that make your work stand out. 

3. HubSpot - 

HubSpot

HubSpot is a cloud-based CRM designed to help align sales and marketing teams, foster sales enablement, boost ROI and optimize your inbound marketing strategy to generate more qualified leads. HubSpot works to help companies market better. To do this, they developed one cloud-based platform where all of a company's digital marketing efforts could be housed. 

4. Autopilot -

Autopilot

 In today's digital world, it's essential for email marketing to be smart; sending the right messages to the right leads at the right time, automatically. Autopilot have one of the best-designed canvas for building email automation sequences. Autopilot offers a drag-and-drop interface that allows users to automate marketing workflows and send personalized messages, thank you postcards, and SMS messages. 

5. Omnisend - 

Omnisend

Omnisend is quickly becoming one of the leading marketing platforms for ecommerce stores. Omnisend hooked into most ecommerce platforms, including Magento, Shopify, and BigCommerce. It has built innovative email templates designed to reduce cart abandonment and drive repeat buyers. Omnisend allows you to add several channels to the same automation workflow for seamless communication via email, SMS, web push notifications, and more.

6. MailChimp -

MailChimp

MailChimp is a marketing automation platform designed and developed for businesses using email to reach out to their target markets. It is an all-in-one email marketing tool where you can manage your mailing lists, create custom email templates, and nurture and automate your entire marketing campaign. MailChimp make it easy for them to promote or advertise you and make sure they get paid fast so you can generate product virality.

7. Moosend - 

Moosend

Moosend offers an complete email marketing solution no matter if you’re a complete beginner or if you’re a seasoned pro. The best thing about Moosend is their ecommerce AI. It leverages machine learning and collaborative filtering to target customers with products they might like based on the shopping habits of similar customers is great.

So, If you are beginners and you want to learn Digital Marketing in Varanasi, then Dizi Global Solution is the Best Institute In Varanasi. For more information, about why Dizi Global Solution is best then click on this link:

https://dizimarketinginvaranasi.blogspot.com/2021/05/best-digital-marketing-course-institute.html?m=1

You can connect to my page on Facebook, Instagram and Twitter.

Here are some links: 

 Affiliate links : https://amzn.to/3wwxJV3

  Facebook :

  1. Amazon Deals

  2. Digital Education

  Instagram : Digital Education ,   Fashionista Approach

                        

  Twitter :  @Shraddh43001956

 The Ultimate Guide To Content Marketing

Content Marketing

Content is the method of presenting your information to the audience in the form of text, videos and images. It is both interactive and communication. If the site is just a parked page, then nobody will look into it. The chances to earn new customers is when you fill your website with information about your business, industry, employees and many more. So in a conclusion, when you want to start digital marketing, content is the most important part of your website. 

Content marketing is the creation and distribution of digital marketing collateral with the goal of raising brand awareness, improving search engine rankings and developing audience or consumers interest. Businesses use content marketing to raise leads and enables sales by using site analytics, keyword research and targeted strategy recommendations.

Now the question arises, where to get content ideas???

➤ Chat directly with customers

➤ Talk to product, sales & success teams to extract commonly asked questions 

➤  Brainstorm around the sweet spot

➤ Search out what your target persona or audience is searching for on Google

Why Content Marketing Is Important?

In order to understand the important of what content marketing is, is understanding why content marketing is important for your business. If you are working in the lead-based industry, website visitors can convert into your faithful customers with the way you present the content. Here are some of the major reasons for the importance of content :

✔ 60% of marketers create a minimum of one piece of content everyday. 

✔  Year-over-year growth in unique site, traffic is 8 times higher for content marketing leaders as compared to followers. 

✔  57% of marketers reported custom content was their top marketing priority for 2014.

✔  Content marketing costs 62% less than traditional marketing and generates about more than 3 times as many leads.

✔ 72% of marketers think that branded content is more efficient than magazine advertisements. 

How To Get Started With Content Marketing

The popular phrase "Content Is King" is the phrase most marketers are aware of, yet the importance continues to be underestimated for content marketing. About 74% of businessman said that learning how to build a content strategy is one of their greatest educational needs. 

If you're in that group and have been thinking how to create a content marketing strategy for your business, we're here to help... Here are the steps for easy reference :

➜  Set up your goals : 

A good starting point for your content marketing strategy plan is to set out a content marketing mission statement. A content marketing mission statement includes :

* Your target audiences

* The content you'll use to reach them

* The benefits they'll get

➜ Establish Your KPIs (Key Performance Indicators) : 

The KPIs will help you know when you have attained your goals by providing milestone you can check off. You'll also have to pay attention to marketing expenditure, tracking your spending on different campaigns, and keeping an eye on the cost of bringing leads and making sales.

➜ Identify your audience : 

To create content for a certain reader, you need to have a clear about who your audience is so that you can create the right content to reach them. There are three actions you need to take i.e,

* Collect demographic data

* Get customer feedback

* Create buyer personas

➜ Assess Your Current Position :

Already, many businesses have content out there. This will include content that is on your blog, as well as social media contents, videos, and so on. That's why the next step is to find out whether that content is helping you to meet your goals or not.

➜ Figure out the best content channels : 

As you work through this process, you'll start to get a feel of where your audience is spending their precious time, and where you already have a successful online presence.

➜ Decide the types of content : 

Next, you need to think about the types of content you need to create. Blog posts are necessary part of your content marketing, and they still deliver strong results. 

➜ Choose a sustainable schedule : 

It is easy to make a content marketing plan that's immensely powerful. Keep track of how long it takes you to create each piece of content, so that you can develop that time into your schedule.

➜ Create Content : 

With the investigation you've already done, you'll have an idea of what type of blog post to create. Finally, start writing or creating your content. At this point, you'll have to think about how to throw back your brand's personality in the content that you write. 

➜ Distribute and Market :

The next step of your content marketing strategy is distribution and marketing. That's because you won't get the accurate result your want until these are handled correctly.

➜ Measure Results : 

Finally, it is the time to evaluate the success of your content marketing strategy. To do this, you will have to return to those KPIs (Key Performance Indicators) which you set at the start of the content strategy plan.

Tips For Content Marketing

1. You should make sure that your content has a clear and a measurable business goal.

2. Content marketing is all about attracting the right audience or customers. So, you should must know about your audience.

3. A good content marketer understands that their strategy must engage a content readers at any stage of the buyer's journey.

4. When you are creating content, you have two main goals: to educate and to help someone solve a problem. Only then, readers can convert and turn into regular audience or customers.

5. You must rely on Google Analytics to track your performance.

6. Personalizing your content is important. Your business doesn't own a social media site, meaning you can't personalize content there based on your followers behaviors. That's why customizing your website's content is so important. 

So, If you are beginners and you want to learn Digital Marketing in Varanasi, then Dizi Global Solution is the Best Institute In Varanasi. For more information, about why Dizi Global Solution is best then click on this link:

https://dizimarketinginvaranasi.blogspot.com/2021/05/best-digital-marketing-course-institute.html?m=1

You can connect to my page on Facebook, Instagram and Twitter.

Here are some links: 

 Affiliate links : https://amzn.to/3wwxJV3

  Facebook :

  1. Amazon Deals

  2. Digital Education

  Instagram : Digital Education ,   Fashionista Approach

                        

  Twitter :  @Shraddh43001956

 E-Commerce Marketing : A Complete Guide To Beginners

E-commerce Marketing

You’ve worked so hard to build your online store, source your products from the best producers, and satisfy orders with the best dealers. Now, how do you get people to actually buy your products? And more importantly, how do you get them to choose your online store over all of the other online dealers in this constantly increasing e-commerce market?

If you don’t have one yet, then need not to worry. The very first step in getting more people to acquire your products is to lead traffic to your online store. After all, the more people that you have looking through your products, the more people you will have making purchases. Yes, it really simple with a genuine e-commerce marketing plan.

 In this post, I will tell you about e-commerce marketing and go over the most successful e-commerce marketing strategies that online dealers use today.

What Is E-commerce Marketing?

E-commerce Marketing

E-Commerce marketing is the process of increasing sales by raising awareness about an online store's brand and product offerings. Digital Marketing for e-commerce applies traditional marketing principles to a multiple channels, data-driven environment.

E-Commerce is also called as online shopping. At present, it is becoming highly demanded. The logic beyond that is customers are now searching on the Internet more for the shopping decision. It saves their times and additionally, they get many options available at an affordable price. E-Commerce marketing enables the following:

👉Creating awareness about your e-commerce store

👉Driving traffic to the store

👉Converting visitors into paying customers

Types Of E-Commerce Business Models

Types of  E-commerce 

There are 6 Types of Ecommerce business models :

⟾  B2B (Business to Business) : It means one business sell directly to another business. 

⟾  B2C (Business to Consumer) : It means a business sell directly to customers.

⟾  C2C (Consumer to Consumer) : It means one consumer is selling to another consumer via auctions or social media.

⟾  C2B (Consumer to Business) : It is that type of e-commerce business model in which consumers can offer products and services to companies, and the companies pay the consumers.

⟾  B2A (Business to Administration) :  The category covers all transactions which were carried out between businesses or government bodies using the Internet as a medium.

⟾  C2A (Consumer to Administration) : Using the service of consumers can post concerns, request feedback, or information directly from their local governments and authorities.

 Best E-Commerce Platforms In 2021

The six best E-commerce platforms are :

1.  Shopify :

Shopify

Shopify is first of the name that comes into mind when one thinks of an online e-commerce platforms. With 90,000 sites using Shopify, it is one of the most trendy e-commerce platforms in India. You can also sell absolutely whatever you wish, including physical products, digital products and downloads, services, and even do drop-shipping.

2. WooCommerce :

WooCommerce

WooCommerce is a free e-commerce plugin built for WordPress. This plugin is open-sourced and the basic purpose of starting an online store are offered free of cost. However, if you want more advanced features, there are many of add-ons that you need to buy.

3. Wix :

Wix

Wix is an easy drag and drops website designer for people who do not enjoy coding. You can acquire a large number of plugins and extensions. Its drag-and-drop interface makes it easy to develop an e-commerce website with no coding requirements. Although Wix allows you to manage the store, set up product pages, coupons, discounts, and payment methods, keep in mind that it’s not a developed e-commerce platform.

4. BigCommerce :

BigCommerce

Next to Shopify, BigCommerce has the cleanest dashboard and clearest directions for getting your online store built within several minutes. In fact, the dashboard looks surprisingly identical to Shopify's, with modules for accepting credit cards, personalizing your store and more.

5. Magento :

Magento

Magento is an on-premise, open-source platform that you can install on your servers. Magento 2 is an open-source variant that is present in the cloud.

6. SquareSpace :

SquareSpace

SquareSpace is another e-commerce platform in the vein of Wix and suitable for anyone not looking to get into the formality that come with Magento and other comprehensive platforms.

6 E-commerce Marketing Ideas To Increase Your Sales

E-commerce Marketing

✔  Upsell Your Products : For many businesses, upselling can be more powerful than getting a net new customer. Sometimes your customers don’t know that a premium product is available, or they may simply need more proof to understand how an upgrade is a better suitable for their needs.

✔  Make it easy for your customers to get what they want : The best way to give customers what they want is by noticing their behavior and understanding their objectives. Metrics like clicks, comments, etc. signal that your audience enjoyed the content you are holding out, and chances are, they want to see more.

✔ Engage online store visitors with live chat : Live chat also permit you to have direct conversations with your customers so you can answer and address customer concerns right while they’re planning to purchase.

✔  Start a content marketing program : Every e-commerce store should consider blogging always to connect with customers and to rank greater in search engines. If you’re already creating content, consider sincerely featuring your blog on your online store.

✔  Optimize for Mobile : Optimizing your store for mobile means more than having a responsive design. It means you’re designing your site by keeping mobile visitors in mind from start to finish.

✔  Reward your loyal customers : There are many method through which both your customers and you can benefit from a loyalty program. They give customers extra motive to make a purchase and they keep your brand top-of-mind through automated reminders.

So, If you are beginners and you want to learn Digital Marketing in Varanasi, then Dizi Global Solution is the Best Institute In Varanasi. For more information, about why Dizi Global Solution is best then click on this link:

https://dizimarketinginvaranasi.blogspot.com/2021/05/best-digital-marketing-course-institute.html?m=1

You can connect to my page on Facebook, Instagram and Twitter.

Here are some links: 

 Affiliate links : https://amzn.to/3wwxJV3

  Facebook :

  1. Amazon Deals

  2. Digital Education

  Instagram : Digital Education ,   Fashionista Approach

                        

  Twitter :  @Shraddh43001956