Social Media Marketing

Social Media Marketing

In today's times, social media plays a very big role in our lives. The power of social media is immense and it affects almost everyone. We can get any information, talk to anyone in any corner of the world at a fast speed through social media.

Social media is having a great impact on the youth, as they are the ones who are mostly active on social networking sites. So, what is social media?

Simply, Social Media is any form of content, created by users to be shared online via Facebook, LinkedIn, Instagram, Twitter, Pinterest, Snapchat, YouTube, etc. Content can be: Videos, audios, text or photos.

What is Social Media Marketing?

Social Media Marketing

Social Media Marketing is exactly what it sounds like- using social media to market your business. It sound easy, isn't it? Well it is.

Simply, Social Media Marketing is a quick and simple way to share a business’s information such as advertising, and products or services available to consumers.

Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Instagram, Twitter, Tumblr, LinkedIn, Reddit and Pinterest, you're missing out!

If your business is small or has a limited budget, social media provides excellent opportunities. 

           “Don’t Use Social media to impress people; use it to impact people.”

Different Platforms of Social Media Marketing

There are numerous platforms of Social Media Marketing. Few of them are:

1. Facebook -

Facebook

Facebook is the third most popular social media platform in the world after Google and YouTube. It has around 3.65 billions daily active users worldwide. It was developed on February 4, 2004 by Mark Zuckerberg with his college roommates. Using a Facebook page, you can increase your brand value and social media presence for your business. If you used Facebook properly, it can help you find new leads and clients. 

2. Instagram -

Instagram

Instagram is an also online mobile photo-sharing, video-sharing and social networking services that enables it users to take pictures and videos, and share them on different social networking platforms. Instagram was created by Kevin Systrom and Mike Krieger. It was first launched in October 2010. The services rapidly gained popularity with over 885 millions daily active users in the world. The more numbers of followers you gained, the more money you earned.

3. YouTube -

YouTube

YouTube is a second most popular social media platform in the world after Google. YouTube is a video sharing website, created by three former PayPal employees in February 2005 and owned by Google since last 2006, on which users can upload, view and share videos. The company is based in San Bruno, California. Around 3.99 billions daily active users on YouTube in the world.

If you want to make an earning from YouTube, then you can apply for monetization once you have hit 1,000 subscribers and 4,000 watch hours over the past day.

4. Twitter -

Twitter

Twitter is a free social networking site and micro-blogging service that enables it users to send and read messages known as tweets. Twitter was developed by Jack Dorsey on March 21st, 2006. Twitter has become increasingly popular with students, policy maker, politicians and the general public. If you're a marketer, and want to reach large audiences through social media then Twitter is one of them. Around 884.10 millions of daily active users in the world.

5. LinkedIn -

LinkedIn

LinkedIn is a tool to expand your network by setting up your own profile so that other users can find you. LinkedIn offer business accounts for those who wish to expand their networks and take advantage of more services. It was founded in 2003, and launched in May 5, 2003. Over 740 millions LinkedIn members from over 200 countries and territories across the world.

6. Pinterest -

Pinterest

Pinterest allows users to sign-up via their Facebook or Twitter accounts making it easy to share and find friends in their social networks. Pinterest had around 459 millions monthly active users. Every customers utilize Pinterest to find design ideas, plan a wedding or a party, for project ideas and much more.

7. Reddit - 

Reddit

Reddit is a type of online community where users vote on content. It was founded in 2005 by Steve Huffman, Aaron Swartz and Alexis Ohanian. It is a open platform where the community can post anything. Redditor's vote on stories-up or down. Anyone can post link or open discussion on Reddit.

8. Tumblr - 

Tumblr

 Tumblr is a blogging and social media tools that allows users to publish a short blog posts. You could also say that it is a combination of Pinterest, Instagram and Blogger. It i developed in 2007 by David Karp. People use tumblr to get their content out and known to the world. You can add text, photos, quotes, link, chats, audios and videos on tumblr. 

How To Create A Social Media Marketing Strategy

Social Media Marketing Strategy

To create a Social Media Marketing Strategy, you need to follows these 6 steps:

i. Determine your goals for social media - You need to align your social media marketing goals with overall goals of your business.

ii. Analyze the target audience of your brand - You must choose your target audience. After choosing the target audience, you have to learn how to work with your target audience on social media.

iii. Choose key social media platforms - There are numerous social media platforms but all of them may not suit your business. You have to use such platforms that are popular with your target demographic.

iv. Choose your brand's tone of voice - Customer interaction is very necessary for the business. The way you interact with your customers defines how they perceive your business.

v. Create an Social Media Marketing content plan - There are several types of contents, namely promotional, entertaining, educational, informative and many more. 

vi. Define KPIs to measure your success - They should strongly correlate with the initial goals of your social media marketing (SMM) efforts.

You can connect to my page on Facebook, Instagram and Twitter.

Here are some links: 

 Affiliate links : https://amzn.to/3wwxJV3

  Facebook :

  1. Amazon Deals

  2. Digital Education

  Instagram : Digital Education ,   Fashionista Approach

                        

  Twitter :  @Shraddh43001956

 What is Digital Marketing?

Digital Marketing

In the early days, digital marketing was just a new and different way to market. But past few years, the importance of digital marketing has become wide. Digital Marketing becomes a very integral part of every business. 90% of the businesses believe that video marketing is crucial for the success of their online business. Many of us know the meaning of digital marketing but those who don’t know then let me tell you what is digital marketing?

Digital Marketing is marketing of products or services by using electronic devices such as computers, tablets, Smartphone, etc to engage with customers. Digital marketing is also known as online marketing.

Let me clear this concept by example. Suppose that if a company want to advertise his product or services, they will not going to invest in newspaper, television, etc because it will be much costlier to them. But if they advertise in online way then this will be more effective for the company which saves time and less costly to them.

Objectives Of Digital Marketing

Objectives of Digital Marketing

Some of the objectives of digital marketing are :

*  Reach the right audience

*  To increase brand awareness

*  Efficient spending on your campaign

*  Increase Revenue

*  Bring more traffic on your site

* To have a competition edge

* To motivate your audience to take action

*  Rank your websites on Google

Digital Marketing Vs Traditional Marketing

Digital marketing vs Traditional marketing

Traditional Marketing	Digital Marketing
1. Reach is limited	1. Reach is maximum
2. Difficult to measure target audience	2. Easy to reach target audience
3. Communication is delayed.	3. Instant Communication
4. lack of real time results	4. Instant real time results
5. This is quite expensive	5. This is cost-efficient
6. Poor campaign measurement	6. . Easy to measure and optimize campaigns

Key Components Of Digital Marketing

Kinds of Digital Marketing

There are 6 types of digital marketing :

1. Social Media Marketing - It includes platform like Facebook, Instagram, Twitter, Linkedin, etc. These platforms are used by a businesses to promote their brand by creating best content. It is a way to engage with existing customers and reach new ones. 

2. Email Marketing - When we do marketing with email then it is called email marketing. It is also one of the way to earn money online. There are many benefits of email marketing such as boosting websites traffic and sales, reduced time and efforts, cost effective and many more.

3. SEO (Search Engine Optimization) - It is a marketing strategy in which businesses focus on increasing their websites ranking to increasing their traffic. "The higher your websites ranks on Google's. the more chances is to expand your brand.

4. Affiliate Marketing - Affiliate Marketing is a process of earning money or commissions every time you promote a company's products or services and makes sales.

5. PPC (Pay Per Click) - Pay Per Click is one of the most established form of digital marketing. PPC allows marketers to pay only when their Ads is clicked by an online user. It is also known Google Ads.

6. Content Marketing - Content marketing is such type of marketing that includes the creation and sharing of online materials via videos, blogs, images. social media posts, etc.

Social Media is an important part of content marketing. 

Future of Digital Marketing

Future of Digital Marketing

India is the second largest population of Internet users in the world. According to the research it has been recorded that by 2025, India will have close to 974.86 millions internet users. With the increase in internet users and organizations adopting digital marketing, the scope of digital marketing in future is very wide. 

* About 40% of today's businesses is entirely depended on digital marketing and it is estimated that more than 90% of businesses will go digital.

* Digital goods are getting cheaper

* The numbers of people visiting Social Media is increasing every year.

* Customers wants more comfort.

If you are looking for an digital marketing institute in Varanasi, then Dizi Global Solution is the best institute for doing digital marketing which makes you a true digital marketers.

You can connect to my page on Facebook, Instagram and Twitter.

Here are some links: 

 Affiliate links : https://amzn.to/3wwxJV3

  Facebook :

  1. Amazon Deals

  2. Digital Education

  Instagram : Digital Education ,   Fashionista Approach

                        

  Twitter :  @Shraddh43001956

 How To Earn Money Online

How to earn money online

In today era, everyone needs money. Nobody likes to be dependent on anyone. If the person has skills, then he may definitely earn money online because there are many platforms which were offering flexible work from home opportunities.

Today, we will discuss 7 easy ways to start earning money online in a right way, even if you are a beginner and never earned money online before.

1. Selling a Photos

Selling a photos

College students are always active in taking selfies during tour and vacation. So, if you love clicking the pictures, then this is also one of the ways to earn money online. The best part is that you get payment at the time when someone purchase a photograph clicked by you. After clicking the pictures, you have to edit your photos which give a best look to your photos.  If you are a beginner, the earning is not so big but you can increase your income.

So, you can upload your pictures to popular photography sites like:

i) Shutterstock

ii) Adobe Stock

iii) PhotoShelter

iv) GettyImages

v) iStock

 2. Blogs

Blogs

This is one of the most popular and interesting ways of earning money online. You can write about anything that you think that people are going to read. The best part is that here you are your own boss. Once you have over 30-40 blogs on your site and you get some organic traffic on your blog then you can signup for Google AdSense, through which Google start showing Ads on your site by which your earning started.

Its sound easy, isn’t it? Well, it is easy.

There are numerous platforms for blogging. Some of them are:

i. Blogger

ii. Weebly

iii. Wordpress

I like the blogger most. Now the question arises, how can you start your blog by using blogger?

i. Sign in to Blogger

ii. Enter a name for your blog (The name must be unique)

iii. Click Next

iv.  Choose a blog address or URL. 

v. Next

vi. Enter a display name

vii. Finish

3. Digital Marketing

Digital Marketing

Digital marketing is also one of the ways to earn money online. First let me tell you that what is digital marketing?

Digital marketing is a marketing to reach more and more customer in a limited period of time. In digital marketing, the more you learn the more you practice, only then you can earn a handsome income from it. There is a number of ways by which one can earn money by digital marketing. Such as: Email Marketing, Content Marketing, SEO, PPC, Social Media Marketing, Website designing, etc.

To do a digital marketing it is very essential to learn digital marketing course because by doing the course you know the tricks and skills which are needed to anyone to become a digital marketer. Dizi Global Solution is one of the best institutes in Varanasi to provide digital marketing course. To know in details that why Dizi Global Solution is best institute in Varanasi, click on this link : https://dizimarketinginvaranasi.blogspot.com/2021/05/best-digital-marketing-course-institute.html

4. Start a YouTube Channel

YouTube

YouTube is the second most visited websites in the world. 2 billions of people are logging in to YouTube every month. So, this is the right time to start and grow you own channel on YouTube. For example – You can create prank videos, motivational videos, makeup tutorials, stream video games, cooking videos or anything else you think that bring traffic on your YouTube channel. It depend on your choice whether you want to earn by making videos or as a content creator. Its sound easy, isn’t it? Well, it is easy.

Once you’ve reached the 1000 subscribers and 4,000 watch hours milestone, then you can officially monetize your channel with YouTube ads. Afterwards, your earning is started. This is also one of the best ways to earn money online.

 5. Affiliate Marketing

Affiliate Marketing

Affiliate Marketing is one of the most easiest and popular ways to make money online. Now the question arises that what is affiliate marketing?

So, simply we can say that “Affiliate marketing is that type of marketing which were used by the big companies to promote their goods and services and make sales”. If you really want to make an earning through affiliate marketing, your main focus should be on content marketing. Now the question arises, that what to do?

So, in this marketing you have to promote other company’s goods or services and if someone purchase the product from your referral or link, then you get commission on that purchase.

I think this is one of the best ways to earn money online and I like the most. The most popular affiliate programmes is Amazon, Flipkart, eBay, etc. 

6. Become an Online Tutor

Online Tutor

If you are a brilliant student and you want all your classmates or students to be like you as those are struggling with some subjects. It is easy to earn by just helping those students. There are many opportunities open to college students, teachers, and even retired teachers. This is one of the best way with which you not only enhance your skill but it also becomes a source of earning for you.

If you love kids, and have some free time then this might be the best way to earn money especially if you are looking for part-time job. During the COVID-19 period, the demand for online tutors is very high. With online tutoring sites, you can earn Rs. 10000 to 50000 per month and much more, depending upon your knowledge and classes. Some of the sites for online tutors are: Chegg Tutors,  Learn4Good,  Tutor, etc.

7. Freelancing

Freelancing

If you are a writer, artist, graphic designer, photographer, typist,etc and if you have talent then you can sell you skills. This is a good option because there is always demand for content, and it allows you to work from home. To become a good freelancer, you must have two skills:

a. Core skill

b. Marketing

You must have excellent communication skills to communicate with the clients to whom you are contracting with.As a freelancer, you can work with small or big companies on a regular basis and provide them your services.

This is great because you don’t need to have your own websites. For this some of the top websites are:

i) Upwork

ii) Fiverr

iii) PeoplePerHour

Hence, these are 7 platforms through which you can earn money online. It does not only gives satisfaction of earning money but it also make us financially more independent.

You can connect to my page on Facebook, Instagram and Twitter.

Here are some links: 

 Affiliate links : https://amzn.to/3wwxJV3

  Facebook :

  1. Amazon Deals

  2. Digital Education

  Instagram : Digital Education ,   Fashionista Approach

                        

  Twitter :  @Shraddh43001956